PURCHASE, N.Y. -- Pepsi announced the expansion of its global PepsiMoji campaign, inviting fans across the United States to #SayItWithPepsi this summer.
Pepsi is bringing a fresh take on the global emoji phenomenon, taking emojis into the real world in unique ways. “Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions as the brand brings emojis into the world like never before,” said Chad Stubbs, vice president of marketing, Pepsi. “From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi Max hitting retail shelves, everyone will want to #SayItWithPepsi this summer.”
With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this summer, they can #SayItWithPepsi. The fun PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads (see video below) on May 16 that showcase the wide variety of PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming
Continuing throughout summer 2016, PepsiMoji designs will be popping up in a variety of ways:
- A partnership with Story, New York City’s ever-changing retail concept store, will help bring to life the “Have Fun” installation to the store this spring.
- An interactive billboard in Times Square in New York City that consumers can be a part of, starting June 6 and running for two weeks.
- An activation at Major League Baseball All-Star Week, July 8-12 in San Diego, where Pepsi will create engaging fan experiences that celebrate #SayItWithPepsi throughout the event.
- A custom #SayItWithPepsi Snapchat integration to celebrate World Emoji Day on July 17.
- Later in the summer, an additional wave of PepsiMoji designs will be released online and on bottles.
Beginning this spring, Pepsi, Diet Pepsi and Pepsi MAX in the U.S. will feature a variety of PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another.
Following release in markets in Australia, Canada, India, Mexico, Russia and Thailand, the PepsiMoji campaign will roll out around the world across the full Pepsi portfolio--Pepsi, Pepsi Max and Diet Pepsi/Pepsi Light--throughout 2016.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.