CHICAGO -- PepsiCo’s Tropicana is joining the probiotic beverage crowd, essentially launching one of the most accessible entries in the beverage category yet in the United States.
The juice maker this week announced the coming launch of Tropicana Essentials Probiotics.
Tropicana Probiotics is made with 100% juice and 1 billion live and active cultures per serving. It will be available in three flavors: Strawberry Banana, Pineapple Mango and Peach Passion Fruit.
Combining 100% juice with the functional benefit of probiotics, each 8-ounce serving contains more than the recommended daily value of vitamin C and has no added sugar, preservatives or artificial flavors.
“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle,” said Bjorn Bernemann, vice president and general manager for Tropicana North America, Chicago. “As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space.”
Tropicana Probiotics will be available in multiserve (32 ounces) and single-serve (10 ounces) sizes next to other refrigerated juices nationwide in early 2017, with limited early distribution in select retailers in October of this year.