Beverages

Peter Coors to Succeed Eric Molson as Molson Coors Chairman

Planned transition part of merger; Andrew Molson to become vice chairman
DENVER & MONTREAL -- In a planned transition consistent with the company's by-laws, Molson Coors Brewing Co. said that Peter Coors, the current vice chairman of the Molson Coors board will assume the role of chairman, and Eric Molson, current chairman, will assume the role of vice chairman, effective Dec. 29, 2008. The bylaws provide for the chairman and vice chairman to alternate between the Molson and Coors families on a periodic basis.

Eric Molson has announced his intention to retire from the board following the annual shareholders' meeting in May of 2009. Continuing [image-nocss] more than two centuries of family brewing heritage, Andrew Molson, currently a board member, will assume the role of vice chairman upon the retirement of his father, Eric Molson. Geoff Molson will be nominated to stand for election at the May 2009 shareholders' meeting to fill the directorship previously held by his father.

"Eric has done a remarkable job as chairman since the merger that brought our two great companies together. Under his leadership, we delivered on the promises of the merger by exceeding every goal we set for ourselves from synergies to strengthening our core business," said Pete Coors. "I look forward to continued engagement with our strong, independent board as we build on these successes. Our entire organization is focused on creating even greater value for our shareholders through global growth and a brand portfolio that puts us first with consumers."

Eric Molson commented, "As we look to the future, both families continue to share a long-term commitment to the beer industry and this company. Our generations of family leadership drive us to take a long-term view of building value by investing in brands, attracting and retaining the best talent, and ensuring quality across the entire enterprise. I have every confidence in our prospects for future growth and I know that the strong management team we have in place will get us there."

Peter Coors is also chairman of the recently formed MillerCoors board. He previously served as chairman of the board of Adolph Coors Co. from 2002 to 2005, and was CEO from May 2000 to July 2002. He also served as a director of Coors Brewing Co., the company's U.S.-based subsidiary, beginning in 1973. In 2002, he was named executive chairman, and was CEO from 1992 to 2000. He joined Adolph Coors in 1971 where he held a number of executive and management positions.

Eric Molson previously served as a director of Molson since 1974 and served as chairman since 1988.

Andrew Molson is currently a member of the Molson Coors board and a partner and vice chairman of Res Publica Consulting Group, a Montreal-based holding and management company for two leading professional services firms, National Public Relations and Cohn & Wolfe Canada.

Geoff Molson is the vice president of Quebec marketing for Molson, where he plays a strategic role in the development of Molson brands and in strengthening partnerships with key stakeholders. He has worked for Molson in various roles in the United States and Canada for the past 10 years. At Molson USA, his roles included vice president of sales and vice president of quality and distributor development.

Molson Coors Brewing brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light in North America, Europe and Asia. It operates in Canada, through Molson Canada; in the United States, through the MillerCoors joint venture; in the U.K. and Ireland, through Coors Brewers Ltd.

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