LAKE ZURICH, Ill. -- Effective early February, Pinnacle Food Products has become Insight Beverages, signaling a shift in its strategy and corporate identity.
Insight Beverages aims to bring a new level of products, service and support to customers, it said. "By focusing on innovation, we will be the company customers turn to for cappuccinos, cocoas, granitas, smoothies, iced/frozen coffees as well as many new beverage breakthroughs," said Andy Burke, president and CEO of Insight Beverages, Lake Zurich, Ill.
Burke has been president for six years and recently added CEO to his title.[image-nocss]
In response to a rapidly changing beverage landscape, the company said that the new identity conveys innovation, flexibility and customer intimacy: the three strategic pillars that are the foundation for the company's relationship with customers.
Insight Beverages has been helping companies grow profitable beverage businesses by leveraging its technology and consumer research. It provides customers with business solutions through specialized, proprietary products and custom services. The company manufactures and distributes cappuccino, hot chocolate, frozen cappuccino, barista products, fruit smoothies, frozen granita, tea products and iced coffee.
"Insight Beverages works closely with our customer partners to define their unique requirements. By developing a deeper level of understanding of individual customer needs, we can apply greater insight in developing practical innovations that deliver against their patrons' specific flavor profiles and preferences," Burke said. By partnering with Insight Beverages, customers can also adapt their beverage offerings to meet changing market trends and take advantage of new opportunities as they evolve. "Understanding trends also means understanding our customers and their needs. It demonstrates that Insight Beverages is dedicated, first and foremost, to building our customers' brands," he said.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.