ARLINGTON, Texas -- TNT Marketing has been selected by Precise Nutrition International (PNI) Inc. to market its energy and nutritional products to convenience stores nationally.
Precise Nutritional released the original energy liquid, Liquid Energy, first sold in c-stores in 1987. The first energy liquid with L-taurine, Screamin Energy, Max Hit, followed in 1993. It provided a non-carbonated, ready-to-drink alternative to sweet, sugary beverages offering the same energizing properties. The company also markets vitamins, energy tablets, a sexual [image-nocss] enhancer, appetite suppressant and a hangover remedy.
Available in c-store packaging, Precise Nutrition's products are available in single-serve applications, ideal for the convenience customer. Promising fast turns and high profits, the line since its inception has been a natural fit in the convenience class of trade.
TNT Marketing welcomes Precise Nutrition to its portfolio, said TNT president Kennith Fries. We are excited to align ourselves with an established brand whose products are on the cutting edge. With the energy category booming, we feel confident that Precise Nutrition and TNT Marketing will make a phenomenal impact.
Roger Book, national sales manager of Precise Nutrition, is pleased to partner with TNT Marketing. Precise Nutrition is a company that prides itself on manufacturing and marketing ethical and viable products for the c-store market, and I believe our partnership with TNT furthers that commitment, said Book. Because of our manufacturing and packaging capabilities, we bring to market products that are 'half the price, offering twice the profits, with the same energy' as our competitors. We are the original energy-liquid product company in the U.S., and we are still No. 1 in the energy category after 20 years.
To be associated with a powerhouse like TNT Marketing is exactly what we need to further grow our brand.
Precise Nutrition International was founded in 1987 when America's desire for ginseng and energy products was just beginning.
TNT Marketing is a leading sales and marketing organization in the convenience-store industry. TNT represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks.
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