ST. LOUIS -- All QuikTrip stores in the St. Louis area will carry Source Beverages' BURN Energy Drink as part of Source's new distribution deal with Folsom Distributing, Wood River, Ill., to cover the greater St. Louis market, as well as parts of southern Illinois, according to Source Beverage. Folsom's territory for BURN encompasses the greater St. Louis area west to Columbia, Mo.
"We're only offering distribution opportunities in select areas, and the Midwest is an area that we're really focusing on for 2008," said Tyler Benedict, founder of BURN Energy [image-nocss] Drink.
On the market since 2002, BURN offers more vitamins and about 25% more caffeine than its main competitors, the Greensboro, N.C.-based company said. BURN's sales in the Midwest region have grown consistently each year in chains such as Fast Lane, MotoMart and CFM, it added.
BURN delivers a citrus/tropical blend of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12 and antioxidants A and E in every can. BURN never, ever contains high fructose corn syrup.
BURN will be supported by in-market street teams, sampling and online interactive advertising.
It available nationally in convenience stores, bike shops, grocery, gyms and online.
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