Riebau said that he is a loyal QuikTrip shopper and names Xenergy Premium Cherry Lime as his energy drink of choice. "I shop at various QT stores, especially when I travel," he said. "I never dreamed that I'd actually win." Adding that the first stop on his new motorcycle [image-nocss] will be the mountain roads of northern Georgia, the a 23-year-old said, "I'd like to thank Xyience and QuikTrip for this great opportunity."
Dewey Wagner, QuikTrip's sales manager for the Atlanta division, said, "At QuikTrip, we are constantly looking at ways in which we can enhance our customers shopping experience, through the right product mix and exciting promotions like this Harley-Davidson sweepstakes with Xyience. This promotion enabled our retailers to engage their customers and to deliver healthy sales figures for Xenergy."
He added, "On behalf of QuikTrip, I'd like to congratulate Mr. Riebau and to thank Xyience for working with us to produce a successful promotion."
The promotion ran from July 1 through August 31, 2010, in QuikTrip stores in Arizona, Georgia, Iowa, Kansas, Missouri and Oklahoma. During that time, the stores offered Xenergy Premium on a 2-cans-for-$3 price promotion, though no purchase was necessary to enter the contestwhich, according to Xyience, was a huge success.
"There was a great buzz around the Xenergy product at the participating QuikTrip location that resulted in great consumer pull," said Michael Levy, Xyience's COO and CFO. "QuikTrip's corporate and retail level management teams provided the enthusiasm and support, which translated to an increase in sales of Xenergy and a greater connection with the consumer for both the QuikTrip and Xyience brands. We look forward to a long and successful relationship with QuikTrip stores."
In other Xyience company news, it recently announced that Jeff Lobus was named sales manager for the Southeast. In his new position, Lobus, a former director of national accounts for Glaceau, a division of The Coca-Cola Co., will drive the sales initiative for Xenergy in Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. He has more than 20 years of beverage industry experience.
Established in Las Vegas in 2004, Xyience supports the mixed martial arts lifestyle. Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). Xenergy is a sugar- and calorie-free drink that is fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the "crash" inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush. Xenergy is available in retail stores throughout the United States and Canada. Xyience also produces supplements that provide ultimate nutrition for peak performance.
QuikTrip is a privately held corporation based in Tulsa, Okla, It is a leading marketer of motor fuel and convenience store merchandise. The company currently owns and operates 560 retail outlets in nine states.
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