Red Bull Transforms Nevada C-Store (Slideshow)

Makes Rebel Oil site promotion for air-race world championship

Red Bull takes over Rebel Oil convenience store

HENDERSON, Nev. -- Convenience retailers heading to Las Vegas next week for the NACS Show may want to schedule in a detour to nearby Henderson, Nev., where Red Bull has transformed a Rebel Oil convenience store to build excitement for the Red Bull Air Race World Championship.

Through Oct. 13, customers at the store are greeted at the fuel pump with Red Bull Air Race event images, and an airplane image hangs over head from the canopy. Once in the store, a Red Bull cooler with a video-screen door captures customers' attention with dramatic footage of the world’s fastest motorsport, showcasing pilots navigating an obstacle course of pylons at speeds of up to 230 mph, just 50-80 feet above the ground.

A miniature mock Red Bull Air Race plane is part of a prominent product display in-store to excite customers.

The Rebel Oil site is at 10000 S. Eastern Ave. in Henderson, Nev.

Las Vegas-based Rebel Oil Co. was founded in 1952 by Jack Cason, who remains active in the business today. The company operates more than 50 convenience stores in and around its home base of Las Vegas. Stores cater to tourists and walk-by customers and carry a wide variety of popular and brand-name products.

The Red Bull Air Race World Championship will be held Oct. 11-12 at the Las Vegas Motor Speedway.