LOS ANGELES -- Royal Spring Water Inc., a bottler and distributor of water from the Artesian wells of the Ogallala Aquifer in Texas, said that Rhythm Structured H20 has received approval for a test campaign in key 7-Eleven stores in New York and Los Angeles. The test will begin later this month in the top two markets in the country.
Tariq Khan, the national chairman of the national coalition of associations of 7-Eleven franchisees, agreed to participate in the test in the New York market, while Matt Mattu, the acting president of the Southern California [image-nocss] franchise owners association, the largest such organization in the country, agreed to participate in the Los Angeles campaign, Royal Spring Water said.
The test market deal was brokered by Royal Spring Water's marketing and master broker, Tank Creative. We believe that these test markets provide Rhythm Structured H20 with a great opportunity to garner the attention of key decision makers within the largest c-store chain in the country, said Ray Maher, Tank's managing member. This is a key step in our overall strategy of developing a national distribution network for the Royal Spring Water brandRhythm Structured H20.
Royal Spring Water bottles and distributes purified water from the Artesian wells of the Ogallala Aquifer. The company's underground water source has existed for millions of years, one of the country's largest and best water quality aquifers. This pure water from the Artesian wells is already cold and free of organic contaminants, the company said, making it desirable for drinking. In the company's facility in Texas, the water is extracted from underground wells, then processed through a complex filtration and bottling system.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.