PHOENIX -- Rockin' Refuel by Shamrock Farms will debut its latest flavor innovation--Salted Caramel--exclusively in 7-Eleven Convenience Stores nationwide starting this week. The flavor is unique to the protein-drink category and complements Rockin' Refuel's diverse product line up.
Salted Caramel joins Chocolate and Vanilla as part of Rockin' Refuel's popular Muscle Builder line, delivering high-quality protein, low sugar and low carbs to active adults.
"The first-of-its-kind Salted Caramel flavor was developed as a result of feedback from fans and professional athletes and is the latest example of the brand's commitment to providing the best-tasting protein drink on the market," said Blake Atkinson, director of brand management for Shamrock Farms. "Our goal is to lead the category in providing healthy and delicious protein beverages that are made with real milk and help people achieve their fitness goals."
Salted Caramel Muscle Builder is packed with 30 grams of protein and only 9 net grams of carbs and is formulated specifically to help build muscle and strength. Its 12-oz. packaging makes it a convenient on-the-go option to drink before or after a workout, or as a quick meal replacement. It's also lactose free.
Salted Caramel is currently available nationwide exclusively at 7-Eleven c-stores and can be found in the dairy case.
Phoenix-based Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brand's Rockin' Refuel protein-fortified flavored milk and Shamrock Farms Milk, which can be found in over 24,000 SUBWAY Restaurants nationwide. The Rockin' Refuel product portfolio includes Muscle Recovery and Lean Recovery, designed to maximize rebuilding muscles after working out, and Muscle Builder and Lean Builder, designed for athletes looking for more protein with fewer carbohydrates.
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