NEW YORK -- The owners of Rockstar energy drink retained investment bank Goldman Sachs to explore options for the brand, including a possible sale, a source familiar with the matter said on Friday, Reuters reported.
The options under consideration include "a sale, going public, new investment or selling debt," according to trade publication Beverage Digest, which reported the news first. Rockstar and Goldman were not available for comment.
If Rockstar does decide to sell itself, interest could come from PepsiCo Inc., which distributes Rockstar, and Dr Pepper [image-nocss] Snapple Group Inc., which does not own a large-scale energy drink.
Yet the publication said none of its sources had heard of any sale talks going on yet with any company.
PepsiCo declined to comment. Dr Pepper could not be reached.
Rival energy drink Monster, owned by Hansen Natural Corp, is distributed by Coca-Cola Co's sales network. Hansen has also been the subject of persistent takeover speculation.
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