"We fully recognize the enormous opportunity before us and as such we are approaching it as a working partnership," [image-nocss] said DNA's president Darren Marks.
Russ Rickon, DNA's newly appointed national vice president of sales, said, "By providing extremely competitive pricing and marketing programs such as the 7-Eleven/DNA statewide motocross program geared specifically to drive traffic to the stores, we are able to offer a true quality product at an everyday low price. In addition, we have tagged 7-Eleven in print and radio advertisements, as well as offering store front sampling."
DNA Beverage has its roots are in the action sports world of athletes who created the drink, which comes in three flavors: Citrus, Lemon Lime and Citrus Sugar Free. It comes in 16-oz. cans and retails for a suggested retail price of $1.99.
True to its actions sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team, which competes on a world-class level in Supercross and Motocross. DNA energy Drink can also be found in other action sports such as surfing, BMX, wakeboarding and skateboarding. The company's two 53-foot DNA-branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors.
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