"We previously had little presence on the East Coast, but these new relationships put us on the map there, opening more than 1,000 doors, collectively, to Xyience," said Reuben Rios, the company's vice president of U.S. sales.
Philadelphia-based Sunoco has 4,800 branded [image-nocss] retail locations in 23 states, mainly in the East Coast and Midwest. Beginning March 2011, 818 corporate and 642 independently owned Sunoco stores will carry Xyience's Xenergy Premium in Mango Guava, Cran Razz, Cherry Lime and Blu Pom. The locations included in the agreement span 16 states, from Maine to South Carolina.
Temple, Texas-based McLane Co. Inc. will provide supply chain management services.
Based in Altoona, Pa., Sheetz is a family-owned c-store chain with about 365 locations. The more than 320 stores encompassed by the agreement with Xyience are in Maryland, North Carolina, Ohio, Pennsylvania, West Virginia and Virginia. Beginning in March 2011, Sheetz customers in those areas will find Xenergy Premium beverages including Mango Guava, Cherry Lime and Blu Pom.
Las Vegas-based Xyience will direct-ship its products to Sheetz, which self-distributes.
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). It is a sugar- and calorie-free drink fortified with vitamins. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush. Xenergy is available throughout the United States and Canada.
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