CHARLOTTE, N.C. -- Circle K Southeast Division, a division of Alimentation Couche-Tard, and Boo Koo Holdings Inc. have jointly created an extension to the Circle K proprietary energy-drink brand, GazZuthe GazZu Shooter. A concentrated version of original GazZu, the 2-ounce GazZu Shooter is available in cherry, orange-mango and grape flavors.
We designed the GazZu Shooter for our customers whose lives are hectic and need a quick boost, said Russ Kidd, beverage category manager for Circle K Southeast. "The great tasting flavors we now offer in both the GazZu Shooters and [image-nocss] GazZu Energy drinks set us apart from our competitors.
The line extension comes following the successful launch of GazZu last September. GazZu was the company's first wholly owned, proprietary energy beverage, also created in conjunction with Boo Koo Beverages, an independent energy-drink producer.
The partner companies saw the opportunity to expand the proprietary beverage line, following growing sales demand for GazZu in Circle K stores. New energy-drink-segment options, including 2-ounce shooters, continue to gain traction across the United States, in large part due to ease of consumption.
"The GazZu Shooter provides Circle K customers another way to enjoy the great taste and energy boost that GazZu offers," said Jeff Jonke, senior vice president of sales at Boo Koo Beverages. "We are pleased to once again partner with Circle K Southeast as they lead the way for convenience stores in the proprietary beverage category."
GazZu Shooters will be sold exclusively at 700 Circle K locations throughout the Southeast and the Midwest.
Charlotte, N.C.-based Circle K Southeast operates 280 convenience stores in North Carolina, South Carolina, Georgia and Alabama. Circle K is owned and operated by Laval, Quebec-based Alimentation Couche-Tard, the second largest independent convenience store operator (not integrated with a petroleum company) in North America. The company operates more than 4,900 stores in Canada and the United States.
Boo Koo Holdings Inc., Addison, Texas, develops, produces, markets and distributes alternative-beverage-category energy drinks under the Boo Koo brand name. It sells and distributes its products in parts of the United States and Canada through its network of regional bottlers and other direct store delivery distributors, including independent Coca-Cola, beer and other wholesale distributors.Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.