NEW YORK -- Coca-Cola's smartwater will join the sparkling-water game this month with smartwater sparkling initially rolling out to "select retailers" this month before entering larger distribution in 2016.
With the "purity of vapor distillation combined with electrolytes for taste and just the right amount of delicate carbonation," smartwater sparkling is designed to deliver a taste that is fresh, crisp and delicious.
Beginning this month, smartwater sparkling will be available at select retailers, including upscale dining locations and hotels, online sites and club outlets. It also will pop up at targeted events in New York City, Los Angeles and Miami. Initially available in 1-liter bottles, smartwater sparkling has a suggested retail price of $1.99.
“Smartwater sparkling is the innovation that our fans have been waiting for,” said Caroline Kibler, director of smartwater. “Earlier this year, we launched our #upupup campaign, which aimed to inspire consumers and help to elevate their everyday journeys in the same way that smartwater is water inspired by the clouds. Similarly, smartwater sparkling, with its crisp and refreshing effervescence, is a new way to elevate consumer experiences.”
In 2016, smartwater sparkling will be made available in more packages and sizes and will expand into additional markets throughout the country.
Earlier this month, parent company Coca-Cola Co. acknowledged that it is discontinuing its fruitwater line of flavored sparkling waters as it introduces Minute Maid Sparkling, which is made with 6% juice. Sparkling-water unit sales grew more than 20% in convenience stores during the 52-week period ending Sept. 6, 2015, according to IRI scan data.
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