Modjo forLIFE is a functional drink from Cellutions LLC, a leading maker of new-age dietary supplements products. The Southwest Convenience Stores' announcement follows several other partnership announcements with leading retailers around the country, Cellutions said.
"We strive to be at the forefront of changing consumer trends and constantly improve [image-nocss] upon the shopping experience of our customers and being able to offer them breakthrough and healthier product options like Modjo forLIFE is a good example of our commitment," said John West, director of marketing for Southwest Convenience Stores.
Southwest Convenience Stores and its more than 300-plus 7-Eleven licensed stores "is known as a leader in the convenience store industry," said Cellutions founder and president Victor H. Diaz. "and by offering Modjo forLIFE, they are staying true to their mission of offering quality and healthier products to their customers. We are very proud of our association with Southwest Convenience."
A few months ago, Cellutions introduced Modjo forLIFE, an anti-aging and rejuvenation beverage available in three flavors, Grape Pomegranate, Simply Citrus and Island Punch. Modjo forLIFE is a functional beverage powered by the natural ingredient Resveratrol, which has been shown to have anti-aging properties as reported in several clinical studies from leading universities and research centers, the company said. Modjo forLIFE is also caffeine free and contains vitamins and antioxidants.
Founded in 2002, Sunrise, Fla.-based Cellutions is an international lifestyle company offering the Modjo line of consumer products. Four years ago, Cellutions entered the new-age product scene with the introduction of Modjo Synergy, a patented and all-natural hangover prevention supplement. Modjo Synergy tablets were the first in a series of Modjo-branded lifestyle products. After Modjo Synergy, the company introduced Caffeine Free, Modjo Life Natural Energy Shots. The company also recently introduced Modjo Hydrate Elite, a hydration beverage infused with real coconut water and fortified with sea salt. It is available in flavors including Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush.
Odessa, Texas-based Southwest Convenience Stores is the largest 7-Eleven licensee in the United States, with more than 300 stores located in Texas and New Mexico. It is a wholly-owned subsidiary of Alon USA, Dallas.
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