WHITE PLAINS, N.Y. -- Heineken USA added a new flavor to its Strongbow Hard Apple Cider lineup, Strongbow Orange Blossom.
This new flavor delivers a fresh, springlike orange blossom aroma with a touch of sweetness and a juicy apple finish, according to the company.
"We are welcoming spring this year with the newest edition to the Strongbow family of hard ciders and are excited to share Strongbow Orange Blossom with our fans," said Jessica Robinson, senior director of Strongbow, who was involved in the development of the new flavor.
"Strongbow Orange Blossom [is] a fresh remix of natural flavors” and capitalizes on current flavor trends. “Orange is a top-three flavor driving growth in flavored spirits,” Robinson said.
In the past year, Strongbow has outperformed the hard-cider category by more than 20% and grew to become the No. 2 hard-cider brand in the United States, according to Nielsen data.
Supported by TV advertising, consumer sampling and in-store merchandising, Orange Blossom will be launched in six-packs during March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Cherry Blossom. To drive trial and awareness of the new flavor, the same four flavors will be offered in limited-edition four-packs of mini cans for a suggested retail price of $1 starting in March.
All flavors in the new variety pack are gluten-free and sold in 11.2-ounce bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.
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