WHITE PLAINS, N.Y. -- Strongbow Hard Apple Cider's fall promotion encourages legal-drinking-aged shoppers to add more flavor to their harvest season with Strongbow’s range of flavors.
National TV spots, social-media support and interactive applications will deliver local tips to help consumers find fall experiences, sampling and exclusive offers (where available), and a Strongbow Flavor Quiz to engage consumers throughout the season, the company said.
“Strongbow is constantly looking for new ways to engage consumers,” said Eric Markus, brand director for Strongbow, a product of Heineken USA. “Cider sales peak during the fall, and this season Strongbow is inviting consumers of legal drinking age to take the Fall Flavor Quiz to discover which Strongbow hard cider best suits their personality and learn about the brand’s range of award-winning flavors. Strongbow will also provide tips for great fall experiences, while encouraging consumers to choose Strongbow as their go-to drink for the season’s social occasions.”
National TV advertising featuring Sir Patrick Stewart, along with an extensive social-media presence, will build consumer awareness and drive engagement along the consumer’s path to purchase, the company said. Also, digital media will drive consumers to Strongbow.com to take the flavor quiz and use the online product locator to discover where they can purchase Strongbow in their local market.
The program on-premise will include themed table tents, banners, coasters and posters inviting patrons to enjoy Strongbow when out with friends. At retail, point-of-sale will attract and engage shoppers, while in-store sampling will drive trial and purchase. In select markets, consumers will be invited to get special Strongbow-branded glassware through a mobile offer.
“Our harvest season promotion provides all the elements for retailers to leverage Strongbow’s positive momentum and increase their fall cider sales and profits,” Markus said.
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