AUSTIN, Texas -- Sweet Leaf Tea has announced a new focus on the Rocky Mountain region through new product rollouts, key retailer partnershipsincluding 7-Eleven, King Soopers and City Marketand the hiring of area sales manager Lindsay Kelly.
New product introductions in the area include Sweet Leaf's homemade teas in recyclable, PET bottles, available at King Soopers in the grab-and-go coolers. King Soopers shoppers can now enjoy the product in the new 20-oz. plastic bottles available in six of the most popular flavors: Organic Original Sweet Tea, Organic [image-nocss] Mint & Honey Green Tea, Organic Peach Sweet Tea, Diet Peach Sweet Tea, Diet Mint & Honey Green Tea and Organic Half & Half Lemonade Tea.
In the mountain regions, consumers can purchase Original, Mint & Honey, Diet Mint & Honey and Half & Half at City Market stores.
In addition, consumers can now buy the new 20-oz. plastic bottles of Sweet Leaf Tea in Original, Peach and Half & Half at select 7-Eleven franchise stores across the state.
We offer Colorado consumers a great tasting product that happens to be organic. Our tea has a traditional flavor profile-just like the tea you would enjoy at home, said Clayton Christopher, Sweet Leaf Tea founder and CEO. Sweet Leaf is brewed with fine organic tea leaves and sweetened with real cane sugar and now, with lightweight and portable plastic bottles, Sweet Leaf Tea drinkers have more ways to enjoy our tea.
In addition to the new product availability, Sweet Leaf hired Lindsay Kelly as area sales manager. Kelly is responsible for account development for Colorado at the wholesale and retail level. She has a strong beverage sales background. For the past six years, Kelly led sales efforts at PepsiCo Foodservice and Boston Beer Co.
Our expansion into the Rocky Mountain region comes at a time when consumers are seeking out beverage choices more than ever, said Michelle Weisblatt, director of marketing at Austin, Texas-based Sweet Leaf. With our mainstream flavor profile and cane-sugar sourced sweetness, former soda drinkers find that Sweet Leaf is the perfect beverage alternative.
Sweet Leaf teas are made from all-natural, superior-blend black and green teas mixed with 100% pure cane sugar or honey (Splenda for the diet varieties) and carbon-filtered water. Five of their flavors are certified organic by the USDA, and their Green Tea line has more of the antioxidant EGCG than any other bottled tea on the market.
Sweet Leaf Tea was founded in 1998 by Clayton Christopher. Using his grandmother's tried-and-true iced-tea recipe, Clayton and his best friend and business partner, David Smith, brewed the original batches of Sweet Leaf Tea in pillowcases, using crawfish pots as brew tanks.
Sweet Leaf Tea is all-natural, made with real cane sugar and is offered in 10 traditional iced-tea flavors: The Organic Original Sweet Tea, Diet Original Sweet Tea, Organic Mint & Honey Green Tea, Diet Mint & Honey Green Tea, Peach Sweet Tea, Diet Peach Sweet Tea, Raspberry Sweet Tea, Lemon Lime Unsweet Tea, Organic Very Berry Hibiscus Tea, and Organic Half & Half Lemonade Tea. Sweet Leaf Tea can be purchased in the original 16-oz. glass bottle, the gallon plastic bottle and now the 12-oz. and 20-oz. plastic bottles. Sweet Leaf Tea also has a line of granny-inspired all-natural, fresh-squeezed lemonades: Organic Original Lemonade, Organic Peach Lemonade, and Organic Cherry Limeade.
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