Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC). On August 28, the UFC made its debut in Boston at the TD Garden arena. Xyience and Tedeschi teamed [image-nocss] up to offer shoppers a chance to win two tickets to the mixed martial arts event, which featured a lightweight title fight between Frankie Edgar and B.J. Penn. Shoppers entered the sweepstakes during a special event on August 24 at a Tedeschi location in Dorchester, Mass., and submitted entries via text message.
"With all of the excitement around the UFC event in Boston plus Xyience's ability to put together a great consumer promotion, we're confident that Xenergy will have a strong performance at the retail level," said Ron Fournier, Blue Coast Beverages' vice president of sales.
Mattapoisette, Mass.-based Blue Coast Beverages is a subsidiary of the Great State Beverages, which is headquartered in Hooksett, N.H.
Xenergy has is a sugar- and calorie-free drink that is fortified with vitamins. All-natural flavors provide a consistent supply of energy without the "crash," the company said. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush. Xenergy is available in retail stores throughout the United States and Canada.
Established in 1923 in Rockland, Mass., where it is still based, Tedeschi Food Shops is a family-owned and -operated convenience store chain with more than $600 million in annual revenue and more than 2,000 employees. The company operates 189 c-store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut. Tedeschi Food Shops provides its customers with a family of proprietary brands: TD's Deli and TD's Express, Tedeschi Select and Tedeschi Fuel.
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