Attitude is authorized to sell Phase III in all of the Tedeschi locations, which will expand its product offerings for functional and sports nutrition beverages. Stores are located along well-traveled routes with a minimum traffic flow of at least 15,000 cars per day, and a population of at least 5,000 within a two-mile [image-nocss] radius.
"This is the perfect time to bring product onto the shelves of a retail store that has high-traffic volume and an established market presence in the college and suburban areas of greater Boston," said Roy Warren, CEO of Attitude Drinks.
"Tedeschi's will be supported by our current, aggressive go-to-market campaign for Phase III. We are running local advertisements on WAAF and WEEI FM radio, and will soon begin an on-campus college networking and product sampling program in Boston," said Niki Fuller, vice president of brand manager of Attitude.
Attitude Drinks is a beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III is the company's first functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online.
Established in 1923 in Rockland, Mass., Tedeschi Food Shops is a family-owned and -operated c-store chains with more than $600 million in annual revenue and more than 2,000 employees. The company operates 187 convenience locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut. Tedeschi provides a family of proprietary brands: TD's Deli and TD's Deli Always Fresh To Go, Tedeschi Select and Tedeschi Fuel.
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