Beverages

Terrible Herbst Adds mix1 to Cold-Vault Mix

Protein shakes now available in 12-oz. bottles

SCOTTSDALE, Ariz. -- Beginning in December, consumers will be able to purchase mix1's nutritional protein drink in over 100 Terrible Herbst convenience-store locations throughout Nevada, Arizona and California.

Mix1 protein shakes

mix1 is designed as “modern nutrition,” nutrition, according to the company, made for the athlete, the busy professional, the fitness or outdoor enthusiast, the soccer mom and every person in between. mix1 has set out on a mission to change people’s lives through education on nutrition and a healthy lifestyles.

The company’s “gulpable” shakes come in 12-oz. bottles in three flavors: chocolate, blueberry vanilla and strawberry banana.

"When we changed the packaging from tetra to 12-oz. bottles, it was primarily to enable us to sell our product in the largest channel for ready-to-drink beverages," said Cameron Robb, CEO of mix1. "It's great to see our product now having success penetrating the convenience channel. It is especially good to see such a quality and seasoned retailer as Terrible Herbst purchasing to make mix1 available to consumers."

Mix1 Life Inc. is the innovator and distributor of mix1 natural nutritional products. At Mix1, the philosophy is pretty simple: we only create products with natural, high-quality ingredients that are truly functional.

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