Those Magnificent Men in Their Flugtag Machines

Red Bull rolls out limited-edition four-pack, mobile game for "flying" competition

SANTA MONICA, Calif. -- Now officially on store shelves, a limited-edition Red Bull Flugtag 4-Pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition to take place in Chicago, Dallas/Fort Worth, Long Beach, Calif., Miami and Washington, D.C., on Sept. 21.

The Red Bull Flugtag 4-Pack is available in grocery, mass, drug, convenience and dollar store channels nationwide, in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero varieties.

The pack features a text-in and QR code linking to the Red Bull Flugtag mobile game that will make one "aspiring aviator" a real-life Red Bull Flugtag pilot. Red Bull will send the grand-prize winner from the game--based on distance flown and creativity--to the National Red Bull Flugtag event in Dallas/Fort Worth, where the craft he or she dreamed up will be anxiously awaiting its maiden (and realistically, only) voyage, flying off a 30-foot-high flight deck over/into Lake Carolyn.

The Red Bull Flugtag game can be played on mobile and tablet devices or desktop.

The company received more than 1,200 applications, representing every state, for the National Red Bull Flugtag events. It chose more than 30 five-person teams for flight in each city. Winning the Red Bull Flugtag game is one of the last chances to fly a craft in one of the five events. The contest runs through Aug. 25.

The U.S. record distance to beat is a 207 feet.

Creative captains can fly a default craft in the game or create a fully customizable one, choosing their cockpit, propeller, wings, a tail and adding flair such as facial hair/mustaches, hats, neckpieces and more. The captain can upload their facebook profile pic or a new pic, and keep facebook/twitter friends on the edge of their seats as they follow the craft's success, or lack thereof.

Choosing their preferred city backdrop, as the crafts soar into the air they will encounter flying objects bringing each city's culture to life: flying pizzas, hot dogs, bear heads, snowflakes and baseballs in Chicago; surfboards, palm fronds, sharks, beach balls and convertibles in Long Beach; flamingos, bikini tops, dolphins, sunglasses and alligators in Miami; Uncle Sam hats, American flags and eagles in Washington, D.C.; and, cowboy hats and boots, Texas stars, guitars and cows in Dallas/Fort Worth.

Cary, N.C.-based The Pantry Inc.'s Kangaroo Express Salute Our Troops Flugtag Team is entering the competition in Miami.

Red Bull Flugtag, which translates to flying day in German, has taken place worldwide for 12 years, entertaining more than 500,000 people annually.

Red Bull in a product of Red Bull GmbH of Austria and Red Bull North America Inc., Santa Monica, Calif.