Beverages

Top U.S. Marketing Exec Exiting A-B

Abenante will fill role until brewer finds Levy's replacement

ST. LOUIS -- Anheuser-Busch InBev's top U.S. marketing executive is leaving the company, reported the Associated Press. The company said late last week that Keith Levy, vice president of marketing for Anheuser-Busch, is leaving effective immediately to "pursue other opportunities."

Levy (pictured)joined Anheuser-Busch in 1987 and helped lead the marketing division through the 2008 merger of Anheuser-Busch and InBev, which made the company the world's largest brewer by sales.

Anheuser-Busch InBev NV, like many of its peers, saw beer sales volumes decline in the [image-nocss] United States, Canada and Western Europe during the recession, increasing its reliance on foreign markets.

"The leadership of our marketing is key to our growth and to exceeding our consumers' expectations," Dave Peacock, president of the U.S. division, said in a statement.

Frank Abenante, the company's global vice president of brands and insights, will lead the marketing function in the United States until a permanent replacement is found for Levy, said the report.

Abenante joined Belgium-based Anheuser-Busch InBev in 2007 and has worked in marketing with companies such as Unilever and E. & J. Gallo Winery, added The Wall Street Journal.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners