BRANFORD,Conn. -- Miami Bay Beverage Co., makers of trimino protein infused water, has teamed up with independent bottler Polar Beverage to grow distribution throughout New England.
Adding trimino to Polar’s portfolio of beverages will deliver the brand faster to the retail marketplace and allow Polar to bring another on-trend solution to retailers across the northeast, according to the company.
With 7 grams of whey protein, 100% B-complex vitamins and essential amino acids, trimino achieves strong performance in a category that’s growing aggressively as consumers' awareness of the benefits and desire for protein increases, it said.
“We’re always watching developments in the market, and the growing acceptance of protein-enhanced products is becoming the foundation for a new category of beverage," said Ralph Crowley Jr., CEO of Polar Beverages. "This protein beverage category is growing rapidly, and our customers expect us to carry the best brands that meet consumers' needs. We have watched trimino’s growth and believe the timing is right to help accelerate the brand in a big way here in the Northeast.”
Currently, trimino is available in 3,500 stores across 21 states in a variety of natural fruit flavors, including: Coconut Pineapple, Strawberry Lemonade, Mixed Berry and Peach.
“Thanks to Polar, we will now be able to more aggressively add key retailers and increase our consumer focused marketing in this very important part of the country," said Bob Leary, founder and chairman of Miami Bay Beverage Co., Branford, Conn. "Polar Beverages has been instrumental in solidifying our relationship with and rollout to some of the largest retailers in the northeast, including Stop & Shop and Shaw’s. Developing, nurturing and building a new brand and category can only happen with great partners. Polar’s tremendous reputation and history as a fine beverage operator, along with their reach and execution capabilities make them an outstanding partner for us.”
Polar Beverages, based in Worcester, Mass., is a fourth-generation, family-owned business that began in 1882. Polar is the largest privately held, independent bottling company in the country today.
The Miami Bay Beverage Co. LLC was founded based on the shared vision of its founders, who desired to bring to market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market.
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