Beverages

Turkey Hill Adds Skinny Water

Offering enhanced beverage in more than 250 c-stores
LANCASTER, Pa. -- Turkey Hill Minit Markets is now offering Skinny Nutritional Corp.'s zero-calorie enhanced Skinny Water at its more than 250 convenience store locations. The chain, a subsidiary of The Kroger Co., Cincinnati, serves customers throughout Pennsylvania, as well as the Columbus, Ohio, and Martinsville, Ind., areas.

"Turkey Hill has been providing their customers with quality foods and service for 43 years. We believe Skinny Water will support their mission as we offer Turkey Hill consumers our premium zero-calorie, zero-sugar and zero-sodium enhanced water. [image-nocss] We are looking forward to a long relationship that will benefit the region and encourage people to live a healthy lifestyle." Said Joseph Gisondi, vice president of national retail sales of Skinny Nutritional.

Both Skinny Water and Lancaster, Pa.-based Turkey Hill Minit Markets will build and cultivate their relationship and brand awareness through various advertising mediums, the companies said. They anticipate these to include ad sales, displays, sampling events and joint promotions.

The Skinny Water lineup features six flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and Orange Cranberry Tangerine (Wake Up).

Every bottle of Skinny Water has key electrolytes, antioxidants, vitamins and has zero calories, sugar, sodium, no preservatives, with all-natural colors and flavors.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creator of Skinny Water, said that it also expects to launch additional branded products, including Skinny Sport, and other Skinny branded beverages.

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