Ultimart Adds Koma Unwind

Wisconsin convenience retailer to carry relaxation beverages

RIPON, Wis. -- The Ultimart convenience store chain in Wisconsin will now carry Bebida Beverage Co.'s (BeBevCo) Koma Unwind Chillaxation drinks as well as the 2-ounce shots in 28 of the 33 Ultimart stores within the next two weeks.

With 33 retail outlets located throughout the lower Fox Valley area, Ultimart Stores offers branded gasoline products from Mobil, BP and CITGO. The retailer is a unit of The Condon Cos., headquartered in Ripon, Wis.

"It is fantastic to be bringing in the Ultimart chain in Wisconsin. It will be interesting to see how their customers will [image-nocss] respond when given an actual choice between a relaxation beverage or shot like Koma Unwind and the alternative which is a myriad of pills, patches and other gimmicks people use to try to relax and get a good night of sleep," said BeBevCo CEO Brian Weber.

"Distributorship by distributorship, chain by chain and store by store we are putting out products on shelves across the country," said Weber.

Statesville, N.C.-based BeBevCo develops, manufactures and markets beverages including relaxation drinks Koma Unwind Chillaxation Drink, Koma Unwind Sugar-free Chillaxation Drink and Koma Unwind Chillaxation Shot as well as Potencia Energy Drink, Potencia Blast energy shot and Piranha Water.