Beverages

Vitaminwater Launches Zero Shine

Latest line extension hits store shelves this week

ATLANTA -- Coca-Cola Co. launched a new flavor of vitaminwater this week. Vitaminwater zero shine is strawberry-lemonade flavored with other natural flavors.

vitaminwater zero shine

The zero-calorie, nutrient-enhanced beverage includes 100% of the suggested dietary intake of vitamins C, B5, B6 and B12. It also contains vitamin E and electrolytes.

Vitaminwater zero shine is available nationally in select markets beginning this week. The suggested retail price is $1.59 for 20-fluid-ounce bottles.

Shine is the 20th vitaminwater flavor and the ninth addition to the vitaminwater zero line of beverages.

Coca-Cola Co's glacéau vitaminwater is considered a pioneer in the nutrient-enhanced water beverage category. It is available in over 26 countries.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners