Vitaminwater Launches Zero Shine

Latest line extension hits store shelves this week

vitaminwater zero shine

ATLANTA -- Coca-Cola Co. launched a new flavor of vitaminwater this week. Vitaminwater zero shine is strawberry-lemonade flavored with other natural flavors.

The zero-calorie, nutrient-enhanced beverage includes 100% of the suggested dietary intake of vitamins C, B5, B6 and B12. It also contains vitamin E and electrolytes.

Vitaminwater zero shine is available nationally in select markets beginning this week. The suggested retail price is $1.59 for 20-fluid-ounce bottles.

Shine is the 20th vitaminwater flavor and the ninth addition to the vitaminwater zero line of beverages.

Coca-Cola Co's glacéau vitaminwater is considered a pioneer in the nutrient-enhanced water beverage category. It is available in over 26 countries.