Beverages

Wilson to Lead Skinny Nutritional

Former Philadelphia Coca-Cola Bottling president, COO named president, CEO
BALA CYNWYD, Pa. -- Skinny Nutritional Corp., the marketer and distributor of Skinny Water, said that Ronald D. Wilson, former Philadelphia Coca-Cola Bottling Co. president and COO, has been named president and CEO of Skinny Nutritional Corp. Wilson said he will expand the beverage brand's flavor offerings and look to use the Skinny trademark in other beverage categories, such as ready-to-drink teas and coffees.

Wilson brings with him more than 38 years in the beverage industry. He entered the soft drink industry in 1969 as route salesman for Pepsi-Cola, and worked his way [image-nocss] up to branch manager. He joined the Coca-Cola family in 1977 as a financial analyst with Coca-Cola Bottling Co. of New York. Over the years, Wilson held various positions within Coca-Cola Bottling Co., rising from division manager to vice president/general manager of the New Jersey division.

In 1985, he became the president and COO of The Philadelphia Coca-Cola Bottling Co. Wilson led the company to become the fourth largest Coca-Cola bottler in the country. While at the helm, he was also president of The Coca-Cola Bottlers' Association and a vice president of The Dr. Pepper Bottlers' Association.

In October 2008, Wilson was inducted into the Beverage World Soft Drink Hall of Fame.

"The appointment of Ron Wilson as the president and CEO represents the transition of the company from the startup phase to a growth and operational phase," said Don McDonald, former president and CEO of Skinny Nutritional Corp. "Ron's experience and leadership will be invaluable, and we know he'll take the company to new levels of profitability."

McDonald will now serve as CFO of Skinny Nutritional and will focus on investor relations to introduce the company to a variety of institutional bankers.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp. is the exclusive worldwide distributor of Skinny Water, a zero-calorie, zero-sugar, zero-sodium and zero-preservative multi-functional water that helps aid in weight loss. Skinny Water comes in five flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate and Passionfruit Lemonade. Skinny Water is the first functional water in the market that contains three key ingredients: Super CitriMax; ChromeMate; and EGCG, a green tea extract, which the company said have been clinically shown to help aid in weight loss. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Tea, Skinny Shakes, Skinny JavaT and other Skinny branded beverages.

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