EL SEGUNDO, Calif. -- Zico Beverages LLC is kicking off fall with the launch of ZICO Chilled Strawberry Banana Juice Blend. The newest addition to Zico Chilled Juice Blends line combines chilled natural coconut water with a fruit juice fusion of strawberry and banana puree and apple juice.
With five naturally occurring electrolytes, including as much potassium as a small banana, Zico Chilled Strawberry Banana Juice Blend offers the hydration benefits of coconut water and the taste of fruit juice, with 33% fewer calories than regular fruit drinks. Zico Chilled Strawberry Banana Juice Blend has 60 calories per 8-ounce serving; regular fruit drinks contain 90 calories. Like Zico Natural Coconut Water, Zico Chilled Strawberry Banana Juice Blend is free of artificial flavors, fat and cholesterol, has no added preservatives and is gluten and dairy free. Zico Chilled Strawberry Banana Juice Blend is the latest addition to the ZICO Chilled Juice portfolio, which includes Orange and Pineapple Mango juice blends, as well as Zico Natural Chilled Coconut Water, which is 100% chilled coconut water.
“A core belief of the Zico brand is that hydration should be easy, accessible and, of course, enjoyable,” said Tom Larsen, Zico president. “We launched Zico Chilled Juices last year to provide people with a ‘best of both worlds’ option, and given the success of the line, we’re proud to offer another great-tasting option with our new strawberry banana juice blend.”
“As a busy mom of two, I make it a priority to be conscious of the lifestyle choices I make for myself and my family,” said Jessica Alba, Zico Brand Ambassador. “What I love about Zico Chilled Strawberry Banana is that it has the taste of juice my kids love with the hydrating benefits of coconut water.”
Starting this month, ZICO Chilled Strawberry Banana Juice Blend will be available in a new on-the-go 16.9-oz. Tetra Pak package size for a suggested MSRP of $3.49. Zico Chilled Strawberry Banana will launch on the West Coast, available in the refrigerated section of major retailers. Plans are in the works to extend distribution nationally in the near future.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.