Zima first debuted in 1994, the first-of-its-kind "malternative" that inspired countless other crystal-clear beverages, according to MillerCoors. By 2008, Zima was pulled from shelves only to resurface shortly last summer, leaving fans wondering if it would ever return again.
"Last summer, Zima was the ultimate comeback kid," said Dilini Fernando, senior marketing manager of innovation for MillerCoors, Chicago. "People were picking up a six-pack to relive their '90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought 'why wouldn't we?' "
Again this year, Zima's return will be limited. And the brewer encourages fans to follow the brand on Facebook, Twitter and Instagram for updates on its availability. Legal-aged drinkers are also encouraged to share how they are enjoying Zima using hashtag #Z2K.
"If you didn't get your hands on a six-pack last year, now is the time to see what all the hype is about and stock up," said Fernando.