Beverage category news for the convenience store retail industry.

When should a retailer purposely ignore a major product trend?

CHICAGO -- Insights can come from just about anywhere. I had the joy of driving halfway across the country with my family this summer (two adults and three kids in a rented minivan!) to see Mount Rushmore, the Badlands and other splendors of the stretch of the United States between Chicago and...

State association launches petition drive, questions pending measure

OKLAHOMA CITY -- The Retail Liquor Association of Oklahoma (RLAO) has launched a petition drive to update Oklahoma's liquor laws, essentially allowing full-strength, refrigerated beer into liquor, convenience and grocery stores. In order to get the measure on this year's ballot, the association...

Repositioning will convey brewing credentials, commitment to category

NORWALK, Conn. -- Diageo, a global leader in beverage alcohol, is changing the name of its U.S. beer business from Diageo-Guinness USA to Diageo Beer Co. USA. Following several months of strategy work to help best position Diageo’s U.S. beer business for the future, executives decided that the...

Data shows two beverage categories rising to the top as others struggle to stay afloat

Beverage maker cites new study in energy-drink safety
Brewery, distribution improvements allow for expansion
As consumption grows, so do the varieties of flavors and enhancements
No. 2 brewer reportedly has suspended work on integration
Volume growth slows but new breweries still coming at record rate
And Molson Coors reorganizes to prepare for MillerCoors ownership