Beverage category news for the convenience store retail industry.

Nestle expands its Boost drink line

FLORHAM PARK, N.J. -- Nestle Health Science is expanding its line of Boost nutritional drinks with the national rollout of Boost Simply Complete, which provides "complete and balanced" nutrition with nine ingredients, plus a blend of 25 vitamins and minerals and no artificial flavors, colors or...

Here's a look at four drinks that have PepsiCo excited about its growth in the United States ...

Brewer highlights limited-time packaging and merchandising

WHITE PLAINS, N.Y. -- Heineken will bring its "There's More Behind the Star" campaign to retail this holiday season through limited-time packaging and a collection of merchandising elements and marketing tactics. The campaign, featuring Academy Award winning actor Benicio del Toro, brings Heineken...

Invites media to witness sale of first bottle of wine in a Pennsylvania c-store
Clash of titans coming to c-store cold vaults
Will share net profits from sales in outlets outside of restaurants
How beverage options and customization will boost your foodservice game
Significant movement in acquisition of SABMiller
The dog days of summer proved to be rough on the major beverage categories this year
Product launch a major move forward for beverage category