Beverage category news for the convenience store retail industry.

Few bright spots in latest all-channel scan data

NEW YORK -- Packaged beverage sales in all channels of retail remained soft in February, according to Nielsen data, with the seven major subcategories all trending behind 12-week volume growth. "Overall it appears results remain under pressure for nonalcoholic beverage manufacturers," Bonnie Herzog...

Margarita-flavored malt beverage become first brand in portfolio to be marketed almost exclusively to females

Drink’s ascent aligns with consumers’ move toward healthier lifestyles 

Redesign adds tagline 'The Light Cerveza'.
Xlight a full-flavor brew for consumers with active lifestyles

The beverage maker's latest additions to its lines of carbonated soft drinks are hitting store shelves

Nine facilities change hands throughout the state
Two flavors encourage adult consumers to celebrate 'lightly' .

As two new proposals rise, results in other markets tell a dramatic story for retailers

With thirst ranking as the primary driver of c-store foodservice purchases, now’s the time for operators to up their dispensed-beverage offerings to highlight a range of choices. .