'They Score. You Score' encourages interaction, cross-category sales
WHITE PLAINS, N.Y. -- A new Heineken beer promotion will urge customers to interact with store signage and encourage cross-purchases to drive basket rings in grocery and convenience stores. The retail and on-premise “They Score. You Score” program encourages soccer fans of legal drinking age to...
Most categories see dollars and volume decline in December
Targets consumers who 'work hard, play hard'
PLANO, Texas -- Ginger ale as a recovery drink: That’s Canada Dry’s new brand positioning as it looks to expand its audience in a new ad campaign. Canada Dry's “Relax Harder” campaign encourages consumers "to relax as hard as they work and play in their daily lives, with the help of the soothing...
The retail beer category could take hits from several directions in the near future if pending issues take root and grow beyond initial concepts.
Brews capture the flavors of winter, early spring
The Retail Liquor Association of Oklahoma filed a lawsuit challenging the results of a Nov. 8 referendum in which voters agreed to allow the sale of full-strength beer and wine in grocery and convenience stores.
After a shaky few years of sales, the No. 2 brewer in the United States outlines a turnaround strategy