Beverage category news for the convenience store retail industry.

Trojan Horse rolls out in two varietals

IRVING, Texas -- 7-Eleven Inc. has created a new brand for its launch of two new private-label wines. The Trojan Horse brand debuted in October with two white wines: Chardonnay and Pinot Grigio. Suggested retail price for a 750-mL bottle is $6.99. The wines can be found chilled in cold vaults, at...

Red Stripe beer bottles

Will give away a trip to Jamaica

WHITE PLAINS, N.Y. -- Heineken USA's Five Points division is giving its recent rebuilding of Red Stripe beer a boost this fall with a getaway promotion that will take a winning consumer to Jamaica. Red Stripe, the pale lager from Jamaica, is inviting legal-aged consumers to choose Red Stripe for a...

Coca-Cola bottles

Three final projects transfer distribution territories in 15 states

ATLANTA -- Coca-Cola North America has completed the company’s bottling-system refranchising initiative. Over the past decade, the company and its U.S. bottling partners have worked together to execute 60 transitions, which include 350 distribution centers, more than 50 production facilities, more...

Corona beer bottles
Alcohol marketer aims to 'stay ahead of consumer trends'.

Brewer offers updates of key marketing campaigns and new incubator division

While most c-store category managers likely take local and regional preferences into consideration, in the hectic process of creating planograms, it is a step that can be overlooked.
Cold vault
Oklahoma Supreme Court says yes

And two other new products for the beer cooler

consumer choosing dairy products
Consumers health goals are now driving healthier purchases of snacks and drinks—and convenience operators are updating their offerings to stay ahead of the curve.
Coca-Cola store
Beverage maker names new North America president