RTD launch to accompany brand refresh
OAK BROOK, Ill. -- McDonald's in the cold vault? Yep, it's happening. Six months after Dunkin' Donuts rolled out its line of bottled iced-coffee beverages, burger giant McDonald's is relaunching its McCafe with "a new look, new cafe-quality espresso beverages and expanded retail offerings" that...
Two beverage types that see an increase in sales this time of year
NEW YORK -- The annual return of students to schools and those schools' jocks to athletic fields means a run on energy drinks and bottled water, according to a new Nielsen report comparing sales in late summer to average for the full year. Sports drinks saw a "sizable jump" in unit sales during the...
New data shows most generations turning away from craft brews
BOSTON -- Ordering data from a beer-delivery app suggests younger legal-aged drinkers are increasingly choosing "macro beers"—Budweiser, Miller and the like—over craft beers. "Macro beers are taking share from craft amongst the early-adopting, millennial e-commerce consumer,” Drizly wrote in a...
Exotic flavors and new packaging will help drive the category
How Seagram’s will help the regional brewer go national
CSDs and beer still fighting uphill battle
Iced tea, lemonade, enhanced waters, beer and more extend their reach