Beverage category news for the convenience store retail industry.

The dog days of summer proved to be rough on the major beverage categories this year

NEW YORK -- The dog days of summer, when temperatures soar and consumers celebrate a last blast of school vacations, proved to be rough on the major beverage categories this year. While sports drinks, bottled water, iced tea and beer all saw dollar sales growth, all four categories trended behind...

Product launch a major move forward for beverage category

CHICAGO -- PepsiCo’s Tropicana is joining the probiotic beverage crowd, essentially launching one of the most accessible entries in the beverage category yet in the United States. The juice maker this week announced the coming launch of Tropicana Essentials Probiotics. Tropicana Probiotics is made...

It's been 20 years since Glaceau changed the bottled-water business with its Smartwater. Here are 11 newer brands that hope to do the same.

Line extension promotion takes on superserious sports advertising

Local brews, beer caves part of retailer's new regional approach

Company adds new package size, 'embraces' craft-coffee movement.
Consumers buying drinks away from home an average of 3.5 times per week

Bottled water accounted for 17% of total beverage volume globally in 2015

New product lineup illustrates growing focus on ‘still’ beverages

Once AB InBev becomes a 'truly global brewer,' where will it grow next?