Beverage category news for the convenience store retail industry.

Kuz to oversee marketing initiatives, drive channel distribution

PRESTON, Wash. -- Brian Kuz, an experienced beverage-brand builder, has joined Talking Rain Beverage Co., maker of Sparkling Ice, as chief marketing officer, reporting directly to Kevin Klock, president and CEO of Talking Rain. Kuz joins Talking Rain with more than 30 years of shaping brands,...

Here are three shots coming up the ranks that should be sold with alcohol beverages.

Holiday tastes rolling out to retail now

WORCESTER, Mass. -- Polar Beverages welcomed fall with the introduction of five seasonal flavors of its Polar Seltzer. The limited-edition, sparkling drinks are available in Cranberry Cider; Winter Citrus and Berry; Tart Cherry and Lime; Pink Peach Bellini; and Late Harvest Berries flavors, which...

Here's a breakdown of what's been sold off to make the merger of the two largest beer brewers in the world possible.

Fees, limited supply make adding beer and wine a challenge
Brewer celebrates new presence in several markets
New research shows which brands get talked about the most and which are falling behind
Plan could add $1.44 to the cost of a 12-pack of soda, other drinks
Grand opening will feature food and coffee, plus beer at 29 degrees
Nestle expands its Boost drink line