Beverage category news for the convenience store retail industry.

Distributors urge state Supreme Court to block license

HARRISBURG, Pa. -- In the latest installment of what has been a long saga, dating back to 2004, Sheetz Inc. went before the Pennsylvania Supreme Court on Wednesday to fight for takeout beer sales at its prototype "convenience restaurant" in Altoona, Pa., reported The Patriot-News. The plan is being...

Grolsch changes hands

MILWAUKEE -- Miller Brewing Co. CEO Tom Long said the company is starting to see cash-strapped drinkers trading down to economy beers. He told the Associated Press that the Milwaukee-based brewer saw some shift between higher-priced, premium beers and economy beers starting in January. Long said...

Testing new beverage sizes in Virginia c-stores

CHARLOTTE, N.C.-- Earlier this month, Coca-Cola Bottling Co. Consolidated, Coca-Cola's second-largest bottler, launched a test in about 1,700 convenience stores in Virginia in which it has replaced 20-oz. bottles of Coca-Cola, Diet Coke and other brands with 16-oz. and 24-oz. bottles. The 16-oz...

Dr Pepper Snapple separates from Cadbury Schweppes
When considering new products, health benefits are drawing in consumers
7-Eleven promo blitz leverages Guitar Hero: Aerosmith
Unveiling two new beverages; also rolling out Wi-Fi deal with AT&T
Movie renter testing ideas at prototype stores in Dallas
Named VP of marketing for food & beverage sector
Purple Beverage Co. Inc. said former New York Red Bulls managing director Marc de Grandpre agreed to join the beverage company as vice president of marketing.