Beverage category news for the convenience store retail industry.

Hoosiers for Beverage Choices pleased with grassroots response so far

INDIANAPOLIS -- Hoosiers for Beverage Choices said that within one week of the statewide coalition's website launch, , more than 10,000 citizens from all 92 Indiana counties signed the online petition to Indiana legislators in support of cold beer sales and Sunday sales of...

Names VPs for national accounts, strategy and channel activation; regional VP to depart

WHITE PLAINS, N.Y. -- Heineken USA has announced two executive appointments within the organization's sales leadership team, which will help enhance the company's support of its wholesaler and retailer networks. Effective immediately, Steve Ward will serve as vice president of national accounts,...

Nelly joins product's ownwership team

LAS VEGAS -- ZizZazz energy mix's parent company, Mainstream Ventures Inc., Las Vegas, has forged an agreement with Acosta Inc. for Acosta to provide national distribution for the company's vitamin-based energy drink mix. The Acosta team will work with the marketing team at ZizZazz to provide...

Are consumers starting to tire of energy drinks?
Signs Cristina Saralegui to two-year partnership agreement
Soda, gas, food, c-store combo celebrates first birthday
Now available in c-stores in re-sealable 16-oz. Rexam Cap Can
Schlitz, "the beer that made Milwaukee famous," is back on shelves in bottles of its original formula in the city where it was first brewed.
Reyes will develop Hispanic market
Takes double-digit lead over wine as favored drink