Beverage category news for the convenience store retail industry.

Boo Koo Holdings Inc.'s new beverage, BooKoo Burner+, will launch with Coca-Cola Bottling Co. Consolidated, the nation's second largest Coca-Cola bottler.

ADDISON, Texas -- Boo Koo Holdings Inc.—which is changing its name to Performing Brands Inc., reflecting its objective to transition from an energy beverage maker to a broader-based consumer beverage company focused on health, wellness and functional benefit beverages—said that its new beverage,...

Dunn named chairman, CEO; other execs shift positions

CARLSBAD, Calif. -- Who's Your Daddy Inc. has announced that Michael R. Dunn has been named chairman and Chief Executive Officer. The appointment of Dunn is part of a series of steps to restructure operations and shift its strategy to focusing on strategic geographic markets with strong market...

Beverage company also targets S. Fla. c-stores through new distribution subsidiary

CRESTVIEW, Fla. -- Tom Thumbs Food Stores has agreed to carry DNA Beverage Corp.'s DNA Energy Drink at its 126 convenience stores in Florida's Panhandle and Alabama. The DNA brand will be distributed to Crestview, Fla.-based Tom Thumb—a unit of Cincinnati-based Kroger—by Florida Beverage Sales. Its...

Kraft Foods said it is introducing four reformulated and one new Kool-Aid products that meet the company's better-for-you Sensible Solution guidelines.
Energy drink firm changes name, adds industry vets to board
Charles B. Fruit, a Coca-Cola Co. executive who played a key role in its global sports marketing efforts, died of a heart attack after his regular morning swim.
InBev also eying SABMiller purchase, according to reports
Distributioncovers eight states at participating 7-Eleven stores, other retailers
7-Eleven plans to test consolidated delivery to increase efficiency
Buzz builds again over long-rumored InBev play for Anheuser-Busch