Beverage category news for the convenience store retail industry.

Xtra Mart to stock Celsius

DELRAY BEACH, Fla. -- Celsius Holdings Inc. announced that Celsius, the calorie-burning beverage, will soon be available at Xtra Mart convenience stores at 150 locations throughout eastern New York, upstate New York and New England. Celsius has been scientifically shown to burn up to 100 calories...

Limited-time UltraViolet exclusively a diet drink

PURCHASE, N.Y. -- For the first time in the brand's history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time beginning next week, combines the light citrus flavor of Diet Mountain Dew...

AGs seek labeling, bans

NEW YORK -- State attorneys general and health-advocacy groups are urging the federal government to more closely regulate caffeinated alcoholic drinks, a small but fast-growing category popular among younger drinkers. Proponents of tougher regulation are calling for everything from outright bans to...

Merger expected to speed innovation and reactions to marketplace changes
PepsiCo Americas Beverages announced that Jill Beraud has been named chief marketing officer and president of its joint ventures.
La. company to distribute new-age drink
Unemployment and the economy put strain on beverage category sales
Sam's Club offers Gatorade display equipment to independent c-store owners.
But choice of brew at White House confab causes brouhaha
Retailer's branding campaign will include five collectible Super Big Gulp beverage cups.