Beverage category news for the convenience store retail industry.

Sheetz case illustrates Pennsylvania's complex licensing system

ALTOONA, Pa. -- In early 2004, convenience store chain Sheetz Inc. announced plans to sell beer at one of its 195 Pennsylvania locations. But about three years passed before a single customer was allowed to purchase brew at the store in Altoona. Since February, beer sales have been halted twice and...

Company test marketing Miller Lite Brewers Collection

MILWAUKEE -- Miller Brewing Co. will test market three new versions of Miller Lite as the brewer tries to cash in on a growing consumer preference for craft beers, reported The Milwaukee Journal Sentinel. Miller was expected to announce that it will test market the Miller Lite Brewers Collection in...

A-B on Hunt for InBev?

NEW YORK -- About one year after losing its ranking as the largest brewer in the world in terms of market capitalization, Anheuser-Busch (A-B) is on the hunt to recover that title, according to analysts from Citigroup.In a lengthy report issued yesterday, Citigroup predicted A-B will make a play in...

Offers basketball video game on drink lids
Market positioning is key to continued growth, report says
The Coca-Cola Co. announced its board has approved the recommendation of chairman and CEO Neville Isdell for an evolution of the company's leadership structure.
Some could buy competitors as they grapple with rising fuel, materials, labor costs
Jones Soda Co. said that Peter van Stolk will step down from his position as chairman of the board and CEO at the end of the year.
Will produce, distribute ready-to-drink beverages
Engages Creative Marketing Concepts for national representation in convenience channel