Beverage category news for the convenience store retail industry.

Technology would create ice in drink

ATLANTA -- The Coca-Cola Co. is considering the launch of new packaging that will create ice inside a soft drink when it is opened. According to U.K. publication MarketingWeek, Coca-Cola is planning to use the technology to launch a super cold variant of Sprite that aims to extend its appeal to the...

In the mountain regions, consumers can purchase Original, Mint & Honey, Diet Mint & Honey and Half & Half at City Market stores.

AUSTIN, Texas -- Sweet Leaf Tea has announced a new focus on the Rocky Mountain region through new product rollouts, key retailer partnershipsincluding 7-Eleven, King Soopers and City Marketand the hiring of area sales manager Lindsay Kelly. New product introductions in the area include Sweet Leaf'...

Rolls out proprietary line of energy drinks with BooKoo

CHARLOTTE, N.C. -- Circle K Southeast Division, a unit of Alimentation Couche-Tard Inc., has launched the company's first wholly owned proprietary energy beverage, GazZu. According to Circle K officials, GazZu was developed to respond to the worldwide energy drink boom and lack of drinks that...

New product comes to retailer shelves
Hat Trick Beverage Inc. has announced plans to organize a group of U.S. distributors in the pursuit of developing a new super premium beverage brand.
Distributor sues to keep territory after brand's acquisition.
"Unfavorable financing conditions" cited.
Expands noncarbonated beverage portfolio with new offerings, strengthened distribution
Retailer introduces Sonoma Crest Cellars
Also announces recycling, glaceau, Brain-Twist deals