Beverage category news for the convenience store retail industry.

Health advocates pushing, beverage execs pushing back on revenue proposals

ATLANTA -- In a bid to ramp up the public health battle against obesity, a group of nutrition and economics experts are pushing for a tax of 1 cent on every of ounce of soda and other sweetened beverages, said the Associated Press. The experts' plan was released by the New England Journal of...

Beverage firm will receive sales, marketing support

DELRAY BEACH, Fla. -- Celsius Holdings Inc. has announced that "calorie-burning" beverage Celsius will receive sales and marketing services support from Crossmark, a sales and marketing company serving consumer goods retailers and manufacturers. Headquartered in Plano, Texas, Crossmark provides...

Indiana legislative panel hears arguments on Sunday alcohol sales

INDIANAPOLIS -- Two of Indiana's largest lobby interests squared off earlier this week as a panel of state lawmakers began studying the possibility of expanding alcohol sales on Sundays, reported The Indianapolis Star . In the name of consumer convenience, grocery stores and big-box retailers...

President tells Men's Health that sin taxes are "an idea that we should be exploring".
10th year of partnership to raise awareness, funds
Promotion kicks off Sept. 14 in Arizona, Colorado, Nevada
Adding 12 more markets to existing 15
Beverage industry vet will serve as VP of DSD sales for western region
Delivered to retailer's CDCs through Grass Roots Beverage Co.
Monarch offering sampling in 7-Eleven Stores locations in Oklahoma City