Beverage category news for the convenience store retail industry.

Additive still awaiting FDA review

ATLANTA -- Coca-Cola Co. is expected to launch a drink in the U.S. this week containing a natural, calorie-free sweetener, intensifying a race with Pepsi Inc. to dominate a new generation of noncarbonated beverages, reported The Wall Street Journal . Coke is pushing ahead even though the Food...

"The World's Best Drinking Water" placed in more than 60 c-stores

SIDNEY, N.Y. -- Isbre Holding Corp., importer of Isbre Norwegian Glacier Spring Water, has announced placement of the product into the 62 Quickway Food Stores operating in the Central New York area. "I am extremely pleased with our approval at Quickway and with the continuing market acceptance of...

Distributors seeking to prohibit supermarkets, c-stores from selling suds

HARRISBURG, Pa. -- Pennsylvania beer distributors went to Commonwealth Court on Wednesday in an attempt to prohibit Wegmans supermarkets and other grocery retailers from selling malt beverages, reported Public Radio Capitol News. The Pennsylvania Liquor Control Board (PLCB) has given some Wegmans...

5-Hour Energy to fuel Steve Wallace, Rusty Wallace Racing in 2009
Streamlining planned before takeover, company says
PepsiCo Inc. has appointed Jill Beraud to the newly created position of chief marketing officer, reporting to Indra Nooyi, PepsiCo chairman and CEO.
Recession fears have consumers "sticking to what they know," less likely to recall new products.
Consumers continue to see alcoholic beverages as an affordable indulgence
Former Philadelphia Coca-Cola Bottling president, COO named president, CEO
Gold Peak, the premium ready-to-drink (RTD) tea from The Coca-Cola Co., announced the launch of Gold Peak Chilled Tea.