Beverage category news for the convenience store retail industry.

Seventh SKU in Fluid Motion-produced beverage line

CORONA, Calif. -- Circle K stores in the western United States, a division of Alimentation Couche-Tard Inc., and Fluid Motion Beverage Inc., have jointly launched 2-oz. Talon Energy Shots this month as a new line extension to the Talon Energy brand. Circle K now markets seven SKUs under the Talon...

Gatorade, Purple, Molson Coors, HAVOC add executives

CHICAGO -- The Gatorade Co., a division of PepsiCo, has named Sarah Robb O'Hagan as its new chief marketing officer. O'Hagan, 36, joins PepsiCo after nearly six years at Nike. In her new role, O'Hagan will lead the marketing efforts for Chicago-based Gatorade in the United States, which includes...

Belgian brewer warns of "adverse consequences," but could sweeten pot

ST. LOUIS -- InBev CEO Carlos Brito sent a second letter Sunday to Anheuser-Busch Cos. Inc.'s board warning them that a rumored transaction between A-B and Mexican brewer Grupo Modelo in an attempt to thwart InBev's $46.3 billion takeover bid would have "adverse consequences" to InBev's $65 per...

Jones Soda bottles the election
Former Cadbury Schweppes Americas CEO replaces Solomon
Belgium-based brewer offers $47 billion for Anheuser-Busch, companies acknowledge
The cherry-flavored highly carbonated beverage is being stocked in metropolitan Atlanta Wal-Mart, Kroger, Publix, Ingles and Food Lion stores.
IRI data shows trips to convenience stores for alcohol beverages up 60%
Company launches proprietary energy shots
Slurpee, Big Gulp, comic book, more tie into new superhero film