Beverage category news for the convenience store retail industry.

Brewers' packaging, product innovations seek to revive "sluggish" market

CHICAGO -- MillerCoors LLC has begun testing the sale of $20 draft-beer systems for consumers to drink at home, part of a string of new products and package innovation from beer giants grappling for market share in a crowded, slow-growing industry, reported The Wall Street Journal . Superior...

Beverage company appoints broker to represent it to c-store channel

ARLINGTON, Texas -- TNT Marketing, national convenience store broker, will represent Crayons All-Natural Beverages to convenience stores nationwide. Sales of Crayons All-Natural Beverages are expanding in the c-store channel, the company said, as retailers desire to offer more healthy, high-quality...

Real, blood orange-flavored beverage inspired by hit HBO vampire series

SAN DIEGO -- The once-fictional "Tru Blood" beverage from the HBO hit vampire series True Blood will be coming to life in bottle form this September, according to a report by The New York Daily News . The blood orange-flavored carbonated drink has a slightly tart and lightly sweet flavor that is...

Centers for Disease Control & Prevention's chief says tax could combat obesity.
Anniversary promo also offers 59-cent fountain drinks throughout summer
Wants to restart beer sales at "c-restaurant".
New Leaf Brands has announced that New Leaf Tea is now available in all Sheetz Inc. convenience store locations across six states.
Amstel Light has announced its summer "Unlock the Taste of Amstel's Amsterdam" program that will run in retail outlets throughout the country this summer.
The quick-service industry's first ever branded energy drink, the Krystal Blitz is available now in The Krystal Co.'s restaurants systemwide.
"Quick-trip" store visits hit a wall as consumers aim to "avoid" convenience stores.