Beverage category news for the convenience store retail industry.

"Not the preferred option," company says; had sought carryout only

ALTOONA, Pa. -- A Sheetz convenience restaurant in Altoona, Pa., will allow on-premises beer consumption if the Pennsylvania Liquor Control Board (PLCB) approves its latest license transfer request, the company's president and CEO said Monday, according to a report by The Altoona Mirror . It is not...

Convenience retailers believe federal soda tax would hurt sales

WASHINGTON -- The debate over a tax on sugary soft drinksbilled as a way to fight obesity and provide billions for health care reformmay be gaining traction, but it is also drawing strong criticism, reported The New York Times . President Obama has said it is worth considering. The CEO of Coca-Cola...

Health advocates pushing, beverage execs pushing back on revenue proposals

ATLANTA -- In a bid to ramp up the public health battle against obesity, a group of nutrition and economics experts are pushing for a tax of 1 cent on every of ounce of soda and other sweetened beverages, said the Associated Press. The experts' plan was released by the New England Journal of...

Beverage firm will receive sales, marketing support
Indiana legislative panel hears arguments on Sunday alcohol sales
President tells Men's Health that sin taxes are "an idea that we should be exploring".
Promotion kicks off Sept. 14 in Arizona, Colorado, Nevada
10th year of partnership to raise awareness, funds
Adding 12 more markets to existing 15
Beverage industry vet will serve as VP of DSD sales for western region