Beverage category news for the convenience store retail industry.

NACS categorizes energy shots separate from beverages

ALEXANDRIA, Va. -- NACS has developed a new subcategory in its Health & Beauty Care (HBC) category called Liquid Vitamins, Supplements & Energy Shots (4 ounces or less) to differentiate sales volume and growth in energy shots from vitamins and supplements (non-liquid). Increasing sales...

Giving out free soda via couponing promotion with Chinese Democracy release

PLANO, Texas -- The agonizing 17-year wait ended Sunday with the release Guns n' Roses' Chinese Democracy album. And Dr Pepper is making good on its promise to give out free soda if the album was actually released. "We never thought this day would come," said Tony Jacobs, vice president of...

New outlet caters to adrenaline junkies with racing fuel outside, Monster inside

BARSTOW, Calif. -- There's a new cowboy in the desert town of Barstow, Calif. Xtreme Convenience & Travel Center, a new Union 76 gas station catering to the action sports crowd, will have its grand opening there next month. Ed Komski said his store's Xtreme experience is for people who just...

Planned transition part of merger; Andrew Molson to become vice chairman
Belgium-based beer company completes acquisition of U.S. brewer
Energy drink now in 300 of Circle K's 500 stores in Sunshine State.
Agreement calls for divestment of Labatt brands in U.S.
Dr Pepper Snapple Group Inc. is revamping Snapple's look and tweaking the formulation of its tea to try to revive consumer interest.
Settles litigation over merger
NYACS reminds retailers of bottle bill redemption responsibilities