Beverage category news for the convenience store retail industry.

What the troops are drinking, smoking

DALLAS -- Of the top 20 items purchased in Operations Enduring Freedom (OEF)and Operation Iraqi Freedom (OIF) last month, 15 were in the form of liquid refreshment, according to the Army & Air Force Exchange Service (AAFES). "It's certainly no coincidence that with the temperatures ramping up...

McMahan to succeed the departing Kunze

WHITE PLAINS, N.Y. -- Heineken USA Inc. said that Christian McMahan has been named the new chief marketing officer for Heineken USA, and will join the company in this role on July 14. Ken Kunze has decided to depart the company following an 11-year tenure with the organization, the last three as...

Fred's Minit Mart LLC recently announced its self-branded fountain drink line, Minit Mix.

BOWLING GREEN, Ky. -- Fred's Minit Mart LLC, which operates 34 convenience stores in more than 20 cities in Kentucky and Tennessee, recently announced its self-branded fountain drink line, Minit Mix. Minit Mix fountain drinks will be available immediately in 29 of the 34 Minit Mart locations, the...

Retailer will sell Layfield's "energy and virility" beverage.
A-B calls its bluff
7-Eleven to celebrate 7/11; first frozen Monster beverage not sold in can
Brewing venture begins operating as combined entity July 1
U.S. brewer will drive growth through cost cutting, prices hikes
…while Innovative Beverage Group goes in "anti-energy" direction.
A-B says "financially inadequate" offer "not in best interests of shareholders".