Beverage category news for the convenience store retail industry.

Retailer's branding campaign will include five collectible Super Big Gulp beverage cups

STAMFORD, Conn. -- World Wrestling Entertainment has forged partnerships with two national brands, 7-Eleven and Pepsi Max, as sponsors of the 2009 SummerSlam pay-per-view on Sunday, August 23, at the Staples Center in Los Angeles. As presenting partner of SummerSlam, 7-Eleven will conduct a...

Brewers' packaging, product innovations seek to revive "sluggish" market

CHICAGO -- MillerCoors LLC has begun testing the sale of $20 draft-beer systems for consumers to drink at home, part of a string of new products and package innovation from beer giants grappling for market share in a crowded, slow-growing industry, reported The Wall Street Journal . Superior...

Beverage company appoints broker to represent it to c-store channel

ARLINGTON, Texas -- TNT Marketing, national convenience store broker, will represent Crayons All-Natural Beverages to convenience stores nationwide. Sales of Crayons All-Natural Beverages are expanding in the c-store channel, the company said, as retailers desire to offer more healthy, high-quality...

Real, blood orange-flavored beverage inspired by hit HBO vampire series
Centers for Disease Control & Prevention's chief says tax could combat obesity.
Anniversary promo also offers 59-cent fountain drinks throughout summer
Wants to restart beer sales at "c-restaurant".
New Leaf Brands has announced that New Leaf Tea is now available in all Sheetz Inc. convenience store locations across six states.
Amstel Light has announced its summer "Unlock the Taste of Amstel's Amsterdam" program that will run in retail outlets throughout the country this summer.
The quick-service industry's first ever branded energy drink, the Krystal Blitz is available now in The Krystal Co.'s restaurants systemwide.