Beverage category news for the convenience store retail industry.

"Calorie-burning" beverage will hit shelves in mid-August

DALLAS -- Beginning in mid-August, Celsius, a "calorie-burning" beverage, will soon be available in participating 7-Eleven stores. Through this relationship, Delray Beach, Fla.-based Celsius Holdings Inc. said that it is gaining access to a national retailer, and participating 7-Eleven stores can...

National push to add suds, wine will begin in "beer capitol"

DEERFIELD, Ill. -- In The Chicago Tribune reported that Walgreen Co. was in the early stages of bringing liquor back to its stores. Now The Milwaukee Journal-Sentinel said that Walgreens is hoping to boost its business by selling beer and wine at the chain's 35 drug stores in Milwaukee. "We're...

Energy shots are the "power drink of the moment," shaking up sales

COLLEGE PARK, Md. -- Sales of energy shots, "the power drink of the moment," are soaring in the middle of a recession, reported The New York Times. The 2-oz. drinks, which give people a concentrated dose of caffeine, B vitamins and amino acids, were all but unheard-of four years ago. Now they are...

Would further harm families already struggling because of economic downturn
Convenience, drug, grocery stores less likely to sell to minors than liquor stores
GAO, group urge stricter source labeling; association says current labeling lawful
7-Eleven adds concert ticket component to giveaway for 82nd birthday celebration
Indiana c-store chains participating in consumer-focused campaign
Retailer brings together energy shots to make destination rack
7-Eleven celebrates 82nd U.S. anniversary; 40th in Canada