Beverage category news for the convenience store retail industry.

"Where You Play For Free" Slurpee promo uses redeemable codes on cups

DALLAS -- 7-Eleven Inc. and Nexon America Inc., a provider of massively multiplayer online (MMO) games, have kicked off the "Where You Play for Free" Slurpee drink campaign in the United States to introduce and promote the world of free-to-play online games. The promotion, running now through...

Minetto, N.Y., grand opening to benefit group's holiday drive

MINETTO, N.Y. -- Stewart's Shops has announced the opening of the chain's 326th gas station/convenience store, located in Minetto, N.Y. The newest Stewart's Shop will celebrate with grand opening festivities on November 8. There will be 10 cents off all grades of gasoline from 7:00 a.m. to 7:00 p.m...

High Life, Natural Light see sales uptick

CHICAGO -- As the economy continues to spiral downward, more and more beer drinkers are trading down, reported Both Information Resources Inc. (IRI) and Nielsen data show that the entire subpremium segment has been attracting more of consumers' beer money. Sales of Miller High Life rose...

7-Eleven to test consolidating beverage deliveries to stores
Adding nutrition info to front of packaging
New packaging targets new occasions
Tecate announced its sponsorship of the 12-round boxing bout between Oscar de la Hoya and Manny Pacquiao on Dec. 6, at the MGM Grand Garden Arena in Las Vegas.
MillerCoors ends production, cites challenging sales
Economy drives packaging changes for Coke & Pepsi
PepsiCo Inc. said Friday it is launching a new marketing campaign to refocus attention on soft drinks, which have seen lagging sales.