Beverages

Beverage category news for the convenience store retail industry.

Coors Light is celebrating Tax Day 2008 with the launch of its new Vented Wide Mouth Can and proclaiming April 15 "National Venting Day."

GOLDEN, Colo. -- Coors Light is celebrating Tax Day 2008 with the launch of its new Vented Wide Mouth Can and proclaiming April 15 "National Venting Day." With a new, 8% wider opening, the Vented Wide Mouth Can allows for a smoother pour and delivers a draft-like experience that reduces the vacuum...

Collection features wheat, amber, blonde ale styles

MILWAUKEE -- Miller Brewing Co. has introduced a trio of different styles of Miller Lite, which it hopes will lure new drinkers to the craft segment, said the Associated Press. Craft beers are growing faster than the overall beer segment, and they command higher prices; Miller is hoping to latch...

A-B plans to change exclusivity incentive with wholesalers, report says

ST. LOUIS -- Anheuser-Busch Cos. plans to change a decade-old exclusivity incentive with wholesalers in order to keep them happy and committed to its products, reported The St. Louis Post-Dispatch. Now some of the benefits of "exclusivity" that are traditionally reserved for distributors who carry...

"Cola Wars" have spread beyond soda.
First packaging tweak in five years
A new report out of London outlined those factors that have driven success in the energy-drinks sector pioneered by Red Bull in 1987.
Dog On It! expands beverage offering
Red Bull Cola will hit store shelves in Las Vegas this June.
Anheuser-Busch is rolling out a brand extension of its flagship this fall called Budweiser American Ale, according to a report in AdAge.
Jumping on the energy-drink trend, Ocean Spray this month is launching Cranergy Energy Juice Drink.

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