Beverage category news for the convenience store retail industry.

West Coast stores to carry FRS energy drink

DALLAS -- 7-Eleven Inc. locations on the West Coast will carry FRS, New Sun Nutrition's patented free-radical scavenging (FRS) ready-to-drink healthy energy beverage. The newly inked deal supports New Sun Nutrition's national distribution growth plans. Aggressively growing the convenience store...

Will lead customer growth efforts

DALLAS -- Jeff Farris, president of Red River Tea Co., has announced the recent hiring of sales and marketing veteran Bob Merz as Red River's vice president of customer growth. Merz has worked at some of the most respected consumer and retail, beverage and food organizations in the country...

Deal already existed between Monster, Freek

CORONA, Calif. -- Hansen Natural Corp. earlier this week asked the Ninth Circuit Court of Appeals to vacate its decision relating to a preliminary injunction issued in the lawsuit between Hansen and National Beverage Co. In that suit, Hansen accused National Beverage of unlawfully infringing Hansen...

Brings sixth independent bottling business into Cadbury Schweppes Bottling Group
Court allows National Beverage to sell energy drink brand that competes with Hansen brand
7-Eleven celebrates milestone with free Slurpees; poll split on Simpsons promo
Microbrewery rolls out suds inspired by Larry the Cable Guy
Merges key roles; several execs depart
Allows Slammers maker to pursue new national distributor
Analyst sees major headwinds for brewers