Beverage category news for the convenience store retail industry.

Legislation would expand sales

HARRISBURG, Pa. -- Pennsylvanians moved closer today to being allowed to buy beer in six-packs at more places, reported The Morning Call. But a stiff battle remains in convincing legislators to change the law, because both lobbyists for beer distributors and those representing bars and restaurants...

450 West Coast locations to carry "performance/vitality" drink

JACKSONVILLE, Fla. -- An affiliate of Phlo Corp. said that its performance/vitality beverage product, AQUISS, will be sold in 450 7-Eleven stores from Bakersfield, Calif., to the Oregon border. 7-Eleven plans a launch of AQUISS in October. "We are all very excited about this major 7-Eleven...

Kraft to sell Fruit2O, Veryfine to Sunny Delight Beverages

NORTHFIELD, Ill. -- Kraft Foods Inc. said it has agreed to sell its Fruit2O water and Veryfine juice brands and related assets to Sunny Delight Beverages Co., a leading producer of juice-based drinks in North America and Western Europe. The price tag on the deal was not disclosed. These brands had...

State alcohol commission votes for increased regulation
Jones bottles dirt, perspiration sodas for Seattle Seahawks
Anheuser-Busch Cos. is reshuffling part of its executive team, reported The Wall Street Journal.
Energy drink expands N.C. distribution
Stewart's Shops has won the award for the Highest-Quality Milk in New York State for 2007 from Cornell University's Department of Food Science.
Wash. store launch point for Blue Demon Slurpee
Bravo! Brands Inc. on Friday filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Florida.