Beverage category news for the convenience store retail industry.

Nelly joins product's ownwership team

LAS VEGAS -- ZizZazz energy mix's parent company, Mainstream Ventures Inc., Las Vegas, has forged an agreement with Acosta Inc. for Acosta to provide national distribution for the company's vitamin-based energy drink mix. The Acosta team will work with the marketing team at ZizZazz to provide...

Are consumers starting to tire of energy drinks?

CHICAGO -- After almost a decade of explosive growth, the only surging category in carbonated beverages is starting to look sluggish, said a report by Brandweek. Energy drinks volume grew 30% last year; however, for the month of June it was only up single digits (7%), according to Beverage Digest...

Signs Cristina Saralegui to two-year partnership agreement

GREENWICH, Conn. -- As the centerpiece of a new Hispanic marketing campaign, Nestlé Waters North America has signed a two-year partnership agreement with Hispanic TV personality Cristina Saralegui. Under this agreement, Saralegui will serve as spokesperson for Nestlé Pure Life bottled water,...

Soda, gas, food, c-store combo celebrates first birthday
Now available in c-stores in re-sealable 16-oz. Rexam Cap Can
Schlitz, "the beer that made Milwaukee famous," is back on shelves in bottles of its original formula in the city where it was first brewed.
Reyes will develop Hispanic market
Takes double-digit lead over wine as favored drink
Diversified, employee-owned company also owns c-stores, gas outlets
Hydrive Energy LLC said that it has entered into an agreement with the Dr Pepper Snapple Group Inc. that provides DPS with an equity position in the company.