Beverages

Beverage category news for the convenience store retail industry.

Offers basketball video game on drink lids

WEST SACRAMENTO, Calif. -- am/pm, the West Coast convenience store chain owned by BP West Coast Products LLC, has found a new way to add value to consumer marketing: Attaching free video games to its products. According to MediaPost's Marketing Daily, the promotion centers on drink lids. When...

Market positioning is key to continued growth, report says

ROCKVILLE, Md. -- Energy drinks, including sports drinks, are gaining momentum at the expense of carbonated beverages, said Food Navigator USA.com, citing a new report from Packaged Facts, Rockville, Md. The report, "Energy Drinks in the U.S.," forecasts the total U.S. retail value, including...

The Coca-Cola Co. announced its board has approved the recommendation of chairman and CEO Neville Isdell for an evolution of the company's leadership structure.

ATLANTA -- The Coca-Cola Co. has announced that its board has approved the recommendation of chairman and CEO Neville Isdell for an evolution of the company's leadership structure. Under the new structure, president and COO Muhtar Kent will succeed Isdell as CEO as of July 1, 2008. Isdell will...

Some could buy competitors as they grapple with rising fuel, materials, labor costs
Jones Soda Co. said that Peter van Stolk will step down from his position as chairman of the board and CEO at the end of the year.
Will produce, distribute ready-to-drink beverages
Engages Creative Marketing Concepts for national representation in convenience channel
7-Eleven's Homer Run?.
Craft beer, signature cocktails, organic wine top list of beverage trends
Cade gave birth to sports drink category

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