Beverage category news for the convenience store retail industry.

Powerade put under Glaceau; Gatorade exec exits; CSAB launches Accelerade

ATLANTA -- The Coca-Cola Co. is putting its sports drink brand and newly acquired enhanced water brands under the same management team. According to an Associated Press report, an internal memo released by the Atlanta-based company said that, effective immediately, management of the Powerade brand...

Candy company to be renamed Cadbury plc

LONDON -- Cadbury Schweppes plc said in a statement that the separation of its confectionery business and Americas Beverages business is progressing well and that it continues to pursue a twin track process of either a sale or demerger. It added, The sale process is actively underway, and following...

Leading Brands' 16-oz. blueberry juice hitting U.S. shelves in summer

VANCOUVER, B.C. -- Integrated healthy beverage company Leading Brands Inc., said that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven Inc., Dallas, for its stores throughout the United States. More than 5,300 7-Eleven store locations will be able to purchase two flavors of...

Two groups could make bids for Cadbury Schweppes beverage unit
Diageo North America recently rolled out Smirnoff Source, the new premium malt beverage offering that combines pure spring water with alcohol.
New brew adds lime, salt
Coke gets new brands, Campbell's gets wider availability.
Clearly Canadian Beverage Corp. said its new lineup of Natural Enhanced Waters have been listed in Quebec by Alimentation Couche-Tard Inc.
7-Eleven promotes Fantastic 4 sequel with contest, cup
This month, Dasani has launched Dasani Plus vitamin-enhanced flavored water beverages.