Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Sprite Launches First New Flavor Since 2005

In its first new favor innovation since Sprite Remix in 2005, Sprite is launching Sprite Cranberry and Sprite Cranberry Zero.

Beverages

Joose Retains Brand Equity

FTC closes investigation into Joose-maker United Brands

Researchers peg the lemon-lime soda Sprite as effective in speeding up recovery process

Suppliers taking notice as convenience channel making inroads beyond mainstream brews

Brand partners with Taxi Magic to encourage safe travel

Products

Shelf-stable lemonade has had a remarkable run over the past two years, led by Lipton Brisk.

Craft beer posted one of the largest percent gains of any beer category, says Technomic

Diet Coke 12-oz. Taylor Swift can design available on store shelves for limited time starting Oct. 1

FlavorSplash extensions designed to appeal to teens, parents

Launches limited-edition Halloween-themed milks; Vanilla variety will be tinted orange

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