Beverages

Beverage category news for the convenience store retail industry.

Free-gas promotion puts Philly LUKOIL station at center stage; more to come

PHILADELPHIA -- The day after some Philadelphia-area gas stations broke the $4 barrier for a gallon of regular-grade gasoline, one marketer was giving the stuff away for free. Dozens of customers spent the night at the station, sleeping in their vehicles, to gain a one-time reprieve from spending...

Heineken USA Inc. last week kicked off a new advertising campaign and promotional effort designed to draw attention to the beer's Dutch roots.

WHITE PLAINS, N.Y. -- In an effort to breathe new life into its Amstel Light brand, Heineken USA Inc. last week kicked off a new advertising campaign and promotional effort designed to draw attention to the beer's Dutch roots. While the import/specialty segment has been the bright spot in the beer...

Kum & Go website stirs up fizzy debate

WEST DES MOINES, Iowa -- Convenience retailer Kum & Go LC has launched the Pop vs. Soda website, www.pop-vs-soda.com . "Kum & Go knows the extreme loyalties involved in the pop/soda divide across the country and is going to resolve the war on carbonated words through the official 2008 Kum...

Distributors urge state Supreme Court to block license
Grolsch changes hands
Testing new beverage sizes in Virginia c-stores
Dr Pepper Snapple separates from Cadbury Schweppes
When considering new products, health benefits are drawing in consumers
7-Eleven promo blitz leverages Guitar Hero: Aerosmith
Unveiling two new beverages; also rolling out Wi-Fi deal with AT&T

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