Beverage category news for the convenience store retail industry.

New packaging targets new occasions

CHICAGO -- Corona Light, the No. 1 imported light beer in the United States, is extending its package line with the addition of the new Corona Light 12-ounce Tall Can. The new package will roll-out at retail in warm weather markets (Arizona, California, Colorado, Florida, New Mexico, Nevada and...

Tecate announced its sponsorship of the 12-round boxing bout between Oscar de la Hoya and Manny Pacquiao on Dec. 6, at the MGM Grand Garden Arena in Las Vegas.

WHITE PLAINS, N.Y. – Tecate announced its sponsorship of the 12-round boxing bout between the Olympic gold medalist and 10-time world champion Oscar de la Hoya (39-5, 30 KOs) and Ring magazine 's No. 1-ranked pound-for-pound champion Manny Pacquiao (47-3-2, 35 KOs) on Saturday, Dec. 6, at the MGM...

MillerCoors ends production, cites challenging sales

MILWAUKEE -- MillerCoors LLC is saying goodbye to Zima. The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt-liquor beverage was discontinued as of Oct. 10, according to the Associated Press. Chief marketing...

Economy drives packaging changes for Coke & Pepsi
PepsiCo Inc. said Friday it is launching a new marketing campaign to refocus attention on soft drinks, which have seen lagging sales.
Peacock named president of A-B, Edmond named zone president, North America
Dr Pepper Snapple says Venom will provide "stronger" energy portfolio.
RTC's BevTrac shelf management system boosts category in Salt Lake City unit.
Sale "not cost effective" because of new labeling rules, beverage makers say.
Support changing combined company's name to Anheuser-Busch InBev.