Beverage category news for the convenience store retail industry.

Brings sixth independent bottling business into Cadbury Schweppes Bottling Group

PLANO, Texas -- Cadbury Schweppes Americas Beverages (CSAB) said it has acquired Southeast-Atlantic Beverage Corp. (SEABEV), an independent bottling and distribution company based in Jacksonville, Fla. SEABEV distributes much of CSAB's soft drink and premium beverage portfolio, as well as several...

Court allows National Beverage to sell energy drink brand that competes with Hansen brand

SAN FRANCISCO -- The 9th Circuit U.S. Court of Appeals in late June reversed a preliminary injunction that had prevented National Beverage Corp. from selling its Freek energy drinks over the objections of Hansen Natural Corp., which markets the Monster energy drink, said Reuters. The court's...

7-Eleven celebrates milestone with free Slurpees; poll split on Simpsons promo

DALLAS -- 7-Eleven Inc.'s transformation of a dozen stores around the country into Kwik-E-Marts as part of the promotional activity for The Simpsons Movie, which premieres July 27, has generated mostly positive buzz in the media for its gutsy, counter-intuitive breaking of the sacrosanct rules of...

Microbrewery rolls out suds inspired by Larry the Cable Guy
Merges key roles; several execs depart
Allows Slammers maker to pursue new national distributor
Analyst sees major headwinds for brewers
Diet Pepsi MAX debuts
Beverage giant may be interested in Cadbury tea brand
Retailers support measure to help prevent underage sales