Beverage category news for the convenience store retail industry.

Signs Cristina Saralegui to two-year partnership agreement

GREENWICH, Conn. -- As the centerpiece of a new Hispanic marketing campaign, Nestlé Waters North America has signed a two-year partnership agreement with Hispanic TV personality Cristina Saralegui. Under this agreement, Saralegui will serve as spokesperson for Nestlé Pure Life bottled water,...

Soda, gas, food, c-store combo celebrates first birthday

ARCADIA, Okla. -- The Pops 66 soda emporium, gas station, restaurant and convenience store on Route 66 in Arcadia, Okla., celebrated its first anniversary yesterday. Store management said approximately 900,000 customers have visited the store since it opened. Chesapeake Energy Corp. chairman and...

Now available in c-stores in re-sealable 16-oz. Rexam Cap Can

ROCHESTER, N.Y. -- Jolt Energy is now the world's first energy drink available to consumers in the re-sealable 16-oz. Rexam Cap Can with closure technology from Dayton Systems Group (DSG), according to the company. Jolt's parent company, Wet Planet, has partnered with Rexam to deliver its energy...

Schlitz, "the beer that made Milwaukee famous," is back on shelves in bottles of its original formula in the city where it was first brewed.
Reyes will develop Hispanic market
Takes double-digit lead over wine as favored drink
Diversified, employee-owned company also owns c-stores, gas outlets
Hydrive Energy LLC said that it has entered into an agreement with the Dr Pepper Snapple Group Inc. that provides DPS with an equity position in the company.
Smoothie-type beverages aimed at on-the-go healthy lifestyle
MillerCoors JV chooses "neutral" Windy City for corporate headquarters.