Beverages

Beverage category news for the convenience store retail industry.

Beverage company also targets S. Fla. c-stores through new distribution subsidiary

CRESTVIEW, Fla. -- Tom Thumbs Food Stores has agreed to carry DNA Beverage Corp.'s DNA Energy Drink at its 126 convenience stores in Florida's Panhandle and Alabama. The DNA brand will be distributed to Crestview, Fla.-based Tom Thumb—a unit of Cincinnati-based Kroger—by Florida Beverage Sales. Its...

Kraft Foods said it is introducing four reformulated and one new Kool-Aid products that meet the company's better-for-you Sensible Solution guidelines.

TARRYTOWN, N.Y. -- Kraft Foods said it is introducing four reformulated and one new Kool-Aid products that meet the company's better-for-you Sensible Solution guidelines. It also announced a new partnership with KaBOOM!, the national nonprofit organization that envisions a great place to play...

Energy drink firm changes name, adds industry vets to board

ADDISON, Texas -- Boo Koo Holdings Inc. has announced that, subject to shareholder approval, it plans to change its name to Performing Brands Inc., reflecting its objective to transition from an energy beverage maker to a broader-based consumer beverage company focused on health, wellness and...

Charles B. Fruit, a Coca-Cola Co. executive who played a key role in its global sports marketing efforts, died of a heart attack after his regular morning swim.
Distributioncovers eight states at participating 7-Eleven stores, other retailers
InBev also eying SABMiller purchase, according to reports
Buzz builds again over long-rumored InBev play for Anheuser-Busch
7-Eleven plans to test consolidated delivery to increase efficiency
This touchscreen kiosk will let POPS guests choose from more than 700 types of soda from its "Soda Ranch" and have their selection shipped anywhere in the U.S.
Free-gas promotion puts Philly LUKOIL station at center stage; more to come

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