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Beverage and RTD drinks category news for the convenience- store retail industry
Dr Pepper rolling out more low-calorie versions of its sodas
New coast-to-coast distribution network facilitates growth
Beverage vet has been with Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, Mistic Brands
Jones Soda rolls out holiday flavor four packs
Offers "Llega a La Fiesta Con La Especial" promotion
Responsible for leading development of all channel strategies, retail marketing programs
Georgia Attorney General Sam Olens is pressing for more federal regulations on Four Loko's maker Phusion Projects.
Works with Natasha Bedingfield on holiday campaign
More than 13,000 emergency-room visits reported in 2009
First time in the brand's history entire line will adopt new design elements