Beverages

Beverage and RTD drinks category news for the convenience- store retail industry

Beverages

Prima Marketing Picks Up BeBevCo's Koma Unwind

90 stores in southwestern Pennsylvania, West Virginia will carry relaxation drink

Beverages

Heineken USA Names New Senior Brand Director for Heineken Lager

Osminkina brings global marketing, new brand/business development experience to team

10-calorie diet drink will feature "man-centric" ad campaign, "man-only" Facebook page

Launches 16-oz. large-can format tailored to c-store shelves

Speedway, UDF, other retailers to carry beer that has not been available west of Pennsylvania

Products

Phusion Projects resolves marketing claims with FTC

Bankers are hopeful of a more-than $80 billion "deal to end all deals" between the industry's two giants, Anheuser-Busch InBev and SABMiller.

Alcoholic Beverage Control Division approves permits for 50 stores

Lake appointed senior director of category management, Acevedo as VP of innovation

Extends to Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange, Seagram's

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