Beverage category news for the convenience store retail industry.

Product launch underscores partnership with gamer community

PURCHASE, N.Y. -- Pepsico's AMP Energy will introduce its newest flavor exclusively at 7-Eleven convenience stores this week. The new flavor, Tropical Punch, celebrates the partnership between AMP Energy and Twitch, a leading social-video platform and community for gamers. The new Tropical Punch...

Inc. 5000 list highlights the beverage industry's biggest trends

POS advertising, limited-time packaging, coupons and advertising all part of season-long promotion

WHITE PLAINS, N.Y. -- Dos Equis, the official beer sponsor of the college football playoffs, is inviting consumers and college football fans 21 and older to make Dos Equis their beer of choice throughout the college football season through a new comprehensive retail and on-premise program. The...

Limited-time packaging returns in time for fall, hunting season

MillerCoors' Tenth and Blake Beer Co. announced three significant acquisitions of brewers across the country in the past two months.

When should a retailer purposely ignore a major product trend?
State association launches petition drive, questions pending measure
Repositioning will convey brewing credentials, commitment to category

Data shows two beverage categories rising to the top as others struggle to stay afloat

Beverage maker cites new study in energy-drink safety