Beverage category news for the convenience store retail industry.

And 11 other notable beverage-product rollouts to watch

From an environmentally friendly turn to seasonal design, familiar brands get fresh looks

Sugary soda drinks

Effort underway as Philadelphia reviews sobering new study

Budweiser sunset

Which three segments kept the category from being a total loss?

7-Eleven store
Retailer donates cash, bottled water to Florida
Nearly 400 employees laid off as company 'simplifies' its business.

New brews bring trendy tastes and seasonal flavors to store shelves

McDonalds McCafe
RTD launch to accompany brand refresh
Sports drinks
Two beverage types that see an increase in sales this time of year
Bud Light
New data shows most generations turning away from craft brews