Beverage category news for the convenience store retail industry.

5 flavors now available

ATLANTA -- Diet Coke is getting its first significant makeover in its 35-year history, according to Coca-Cola Co. And no, it's not being reformulated. But the brand will get a new look and four new flavors in a repackaging announced Jan. 10. “Throughout this relaunch ... we wanted to be bold, think...

nestle waters

Bottled-water company names new sales chief

STAMFORD, Conn. -- Nestle Waters North America's (NWNA) president of customer development and sales operations, John Zupo, has left the company after 19 years, the past four spent leading the sales team. Tom Smith has been named to the position effective Monday, Jan. 15, according to the company...

Two retailers embrace the premium healthy-beverage category

Anheuser Busch

And 5 other leadership changes in the beverage industry

peets cold brew
DSD drives effort to reach more c-stores with ready-to-drink offer
rutters better cooler
Move comes as Indiana retailers continue fight to loosen alcohol sales laws
craft beer
Brewers Association celebrates 'a passionate community dedicated to ... innovation, jobs and beer'.
speedway cold vault

From light store traffic to a ready-to-drink revolt, it was a dramatic year in the cold vault

'Difficult step' will help bottled-water company focus on core business.
Move comes as Brewers Association ends Take Craft Back crowdfunding campaign