Line extensions come as company expands distribution
PHILADELPHIA -- Ready-to-drink-coffee maker La Colombe will introduce five new RTD products this year, including two plant-based drinks, a tea and seasonal offerings. The new products include: Coconut Mocha Draft Latte: Cold-pressed Nizza espresso, frothed coconut milk sourced from Sumatra, natural...
Nielsen on best-selling styles and issues that could slow down the category
Line extension aims for new consumers and occasions
AMSTERDAM -- Heineken's newest beer is embracing an often-forgotten corner of the category and giving it a premium twist. The brewer is bringing its new nonalcohol Heineken 0.0 to 14 international markets, beginning with a Formula 1 racing sponsorship that first brought the new drink to consumers...
Will these web tools put a dent in your business or be a boon?
Rolls out reformulated iced teas with 'less is more' promotion aimed at millennials
Eight of the top 10 most successful product launches in convenience stores were drinks, underscoring the importance of introductions in the packaged-beverage category.