Beverage category news for the convenience store retail industry.

Move comes as Brewers Association ends Take Craft Back crowdfunding campaign

ST. LOUIS -- The same day a coalition of craft beer brewers threw in the towel on their tongue-in-cheek effort to purchase Anheuser-Busch InBev , A-B's High End is launching a new effort to move closer to the craft-beer community. The largest beer brewer in the world on Dec. 12 launched Elevate, a...


Or, why the soda brand had a great summer

PURCHASE, N.Y. -- Mountain Dew hit a one-year high mark for consumer ad awareness this past summer, setting the brand’s highest summer position in three years, according to YouGov BrandIndex, a daily brand consumer-perception research service. In September, Mountain Dew’s advertising was recalled...

Plenty of room for sparkling-water brand to grow in c-stores

FORT LAUDERDALE, Fla. -- The maker of LaCroix Sparkling Water is promising "revolutionary" changes to how bottled water is sold with the introduction of a "shelf demographics" concept that it says will change "sparkling-water protocols." Nick Caporella, chairman and CEO of National Beverage Corp.,...

Joins other restaurant chains experimenting with packaged alcohol.

Drinks battling for CSDs’ cooler-shelf space

Brand extensions put beverage maker on the cutting edge of the category

customer at cold vault
Dr Pepper Snapple Group’s recent custom study of over 435,000 c-store trips provided strong insights to help optimize the incrementality of this valuable c-store real estate.
holiday party beer

Soda, water and beer brands look to drive sales through creativity and partnerships

Study uncovers two strongest lures to drive consumers inside
NACS Show sign

Cold-brews, iced coffees and espressos from the 2017 NACS Show floor