Here’s a look at drinks that drew attention during Convenience Retailing University
Updated logo, new flavors and a summer marketing campaign all on tap
Line extension includes a hint of maple syrup
WALDEN, N.Y. -- Boston Beer Co.'s Angry Orchard cider aims to capture the taste of tradition in a new limited-time-offer (LTO) line extension available through April. The cider maker has launched nationally Angry Orchard Tapped Maple, which blends American culinary apples with a hint of maple syrup...
Coffee brand is pulling the plug on secondary restaurant concept, will continue to produce the related packaged beverages
Celebrity endorsements, holiday activations and a first effort to establish a brand identity loom large in four significant marketing campaigns launched by beverage brands this month
Targets premium-iced-tea market
As James Quincey prepares to take over as CEO of the Coca-Cola Co., he promises carbonated soft drinks (CSDs) will remain a "key focus" for the company