Beverage category news for the convenience store retail industry.

Product launch a major move forward for beverage category

CHICAGO -- PepsiCo’s Tropicana is joining the probiotic beverage crowd, essentially launching one of the most accessible entries in the beverage category yet in the United States. The juice maker this week announced the coming launch of Tropicana Essentials Probiotics. Tropicana Probiotics is made...

It's been 20 years since Glaceau changed the bottled-water business with its Smartwater. Here are 11 newer brands that hope to do the same.

Line extension promotion takes on superserious sports advertising

GLENDALE, Calif. -- Nestle Nesquik officially launched its Protein Plus line extension with the release of a tongue-in-cheek ad campaign that riffs on the typically serious tone of sports advertising. Available in two flavors—chocolate and vanilla—Nesquik Protein Plus contains 23 grams of protein...

Local brews, beer caves part of retailer's new regional approach

Company adds new package size, 'embraces' craft-coffee movement.
Consumers buying drinks away from home an average of 3.5 times per week

Bottled water accounted for 17% of total beverage volume globally in 2015

New product lineup illustrates growing focus on ‘still’ beverages

Once AB InBev becomes a 'truly global brewer,' where will it grow next?

Milk company adds three flavors of trending coffee drinks