Limited-time line extension rolls out in Australia
SYDNEY -- The Coca-Cola Co. has launched a line extension called Coca-Cola Plus Coffee No Sugar in time for summer in Australia. The launch follows Coca-Cola Australia’s success last summer with limited-edition Coca-Cola Ginger. “We know Australians love coffee so we thought why not give them more...
Appeals court says San Francisco advertising labels are deceptive
SAN FRANCISCO -- A California appeals court granted a preliminary injunction to block San Francisco's law requiring a warning message be placed on advertisements for sugar-sweetened beverages in the city. The 9th U.S. Circuit Court of Appeals determined Sept. 18 that the warning is misleading and...
Did you know that the variety of beverages you carry could be the factor that brings customers to your store instead of the store across the street?
Brought to you by Dr Pepper Snapple Group. It’s no secret that beverages are an important part of a convenience shopper’s trip. In fact, 70% of shoppers intend on buying a beverage on any given trip to a c-store, according to the Nielsen/Affinnova Assortment Optimization Study from February 2015...
College football! Boxing! Bocce?
And 11 other notable beverage-product rollouts to watch
From an environmentally friendly turn to seasonal design, familiar brands get fresh looks
Effort underway as Philadelphia reviews sobering new study
Which three segments kept the category from being a total loss?