Beverages

Beverage category news for the convenience store retail industry.

Here’s a look at drinks that drew attention during Convenience Retailing University

Updated logo, new flavors and a summer marketing campaign all on tap

Line extension includes a hint of maple syrup

WALDEN, N.Y. -- Boston Beer Co.'s Angry Orchard cider aims to capture the taste of tradition in a new limited-time-offer (LTO) line extension available through April. The cider maker has launched nationally Angry Orchard Tapped Maple, which blends American culinary apples with a hint of maple syrup...

Swire acquires nine sales and distribution facilities, one production plant

Coffee brand is pulling the plug on secondary restaurant concept, will continue to produce the related packaged beverages

Celebrity endorsements, holiday activations and a first effort to establish a brand identity loom large in four significant marketing campaigns launched by beverage brands this month

Fan favorite moves from fountain to bottles

Targets premium-iced-tea market

Line extension promises bold sweet and spicy flavors

As James Quincey prepares to take over as CEO of the Coca-Cola Co., he promises carbonated soft drinks (CSDs) will remain a "key focus" for the company

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