Beverage category news for the convenience store retail industry.

New addition rolls out in March, will be included in variety pack

WHITE PLAINS, N.Y. -- Heineken USA added a new flavor to its Strongbow Hard Apple Cider lineup, Strongbow Orange Blossom. This new flavor delivers a fresh, springlike orange blossom aroma with a touch of sweetness and a juicy apple finish, according to the company. "We are welcoming spring this...

Retail, beverage industry advocates voice opposition

HELENA, Mont. -- A proposed bill in Montana would prevent people who receive federal assistance to buy food from using those dollars to purchase energy drinks. But the bill received little backing during a state House Human Services Committee meeting on Jan. 18, according to a report in the...

Drinks rolling out to retail this month

APOPKA, Fla. -- Coca-Cola Co.'s Simply Beverages is expanding its line of all-natural juices and juice drinks with two new flavors. Simply Peach and Simply Lemonade with Strawberry will be available nationwide starting this month. The new flavors are all-natural and non-GMO, with no added...

'They Score. You Score' encourages interaction, cross-category sales.

Most categories see dollars and volume decline in December

Targets consumers who 'work hard, play hard'.

The retail beer category could take hits from several directions in the near future if pending issues take root and grow beyond initial concepts.

Health-driven group sues to stop ‘deceptive promotion’

Brews capture the flavors of winter, early spring

Premium beverage aims for 'a clean, pure taste with eye-catching packaging'.