Beverage category news for the convenience store retail industry.
Coca-Cola bottles

Three final projects transfer distribution territories in 15 states

ATLANTA -- Coca-Cola North America has completed the company’s bottling-system refranchising initiative. Over the past decade, the company and its U.S. bottling partners have worked together to execute 60 transitions, which include 350 distribution centers, more than 50 production facilities, more...

Corona beer bottles

Alcohol marketer aims to 'stay ahead of consumer trends'

VICTOR, N.Y. -- As more states legalize the sale of marijuana , beer and alcohol marketers have been wondering how the change might affect their sales. If consumers can now catch a buzz from pot legally, will fewer look to beer, wine or liquor to relax and escape? Rather than react after the fact,...

Brewer offers updates of key marketing campaigns and new incubator division

While most c-store category managers likely take local and regional preferences into consideration, in the hectic process of creating planograms, it is a step that can be overlooked.
Cold vault
Oklahoma Supreme Court says yes

And two other new products for the beer cooler

consumer choosing dairy products
Consumers health goals are now driving healthier purchases of snacks and drinks—and convenience operators are updating their offerings to stay ahead of the curve.
Coca-Cola store
Beverage maker names new North America president
Take Craft Back campaign seeks funding from beer lovers
Beer and wine
Affinity index helps retailers build bundle offers