Beverage category news for the convenience store retail industry.

Line extension based on recipe from the late 1800s

DETROIT -- The Stroh Brewery Co. expanded its beer offering with the return this week of Stroh’s Bohemian-style Pilsner. The new/old beer returned to the Stroh's stable Aug. 22, once again being brewed in Detroit, where the brewery was founded in 1850. “Stroh’s is Detroit,” said Dan McHugh, chief...

Product launch underscores partnership with gamer community

PURCHASE, N.Y. -- Pepsico's AMP Energy will introduce its newest flavor exclusively at 7-Eleven convenience stores this week. The new flavor, Tropical Punch, celebrates the partnership between AMP Energy and Twitch, a leading social-video platform and community for gamers. The new Tropical Punch...

Inc. 5000 list highlights the beverage industry's biggest trends

POS advertising, limited-time packaging, coupons and advertising all part of season-long promotion
Limited-time packaging returns in time for fall, hunting season

MillerCoors' Tenth and Blake Beer Co. announced three significant acquisitions of brewers across the country in the past two months.

When should a retailer purposely ignore a major product trend?
State association launches petition drive, questions pending measure
Repositioning will convey brewing credentials, commitment to category

Data shows two beverage categories rising to the top as others struggle to stay afloat