A new coffee program will lead Couche-Tard's enhanced foodservice program.
“In the first quarter of 2018, we continue to push to make Simply Great Coffee known to our customers throughout the network,” said Brian Hannasch, Couche-Tard’s CEO. “This category is now available in over 2,800 stores globally and continues to have noted success in Europe. As advertised, this is … coffee with an exceptional taste at more than a competitive price. And I am confident that it will be a leader in the stiffly competitive coffee market in years to come.”
The retailer is currently offering free cups of the new coffee, developed by Concord, N.C.-based S&D Coffee, in select markets in the United States. Following the promotion, all coffee drinks will cost less than $3.
“Americans’ coffee preferences are evolving to include more gourmet espresso-based drinks, especially among millennial coffee drinkers,” Mark Ostoits, vice president of Circle K Southeast, told the Charlotte Patch. The new line will ditch the “barista fuss” and serve up a cup of great tasting coffee in under a minute, he added.