DALLAS -- 7-Eleven Inc. has introduced its new Chicken Bite, a chicken tender-like product shaped like a hot dog.
Priced at $1.69, the 3.3-oz. Chicken Bite is 7-Eleven stores' first entry into the hot chicken sandwich market and can be found on the 7-Eleven roller grill, alongside Big Bite hot dogs and Go-Go Taquitos. The Chicken Bite is made with 100% white meat and breaded with Southern-style seasonings and spices. Sauces such as ranch, honey mustard and barbecue are available at no additional cost along with condiments such as mustard, ketchup, mayonnaise [image-nocss] and pickle relish.
7-Eleven's grill category manager Kathryn Humphries thinks the Chicken Bite is an easy-to-eat, more economical version of the traditional chicken sandwich. 7-Eleven has strong brand recognition selling hot dogs and, more recently, taquitos, she said. The Chicken Bite is neither of these, but a completely new item. And consumers want more chicken choices when looking at to-go food options.
She added, Consumers liked the Chicken Bite both with and without the bun.
A report by the National Chicken Council said that convenience foods and foodservice items have the greatest growth potential for chicken sales, 7-Eleven said. Today, approximately half of the chicken sold in the United States is for at-home consumption, it added.
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