7-Eleven Launches Pizza for Life Sweepstakes

Encourages sharing entry via #gimmepizza4life

7-Eleven Free Pizza For Life (CSP Daily News / Convenience Store Petroleum)

DALLAS -- 7-Eleven Inc. will award a lifetime of pizza to one customer in the first Pizza for Life Sweepstakes. The contest runs through May 16, which is National Pizza Party Day.

Pizza for Life Sweepstakes entry forms are available on the 7-Eleven smartphone application. The convenience store app is available for download via the App Store or Google Play.

To enter, consumers click on the "What's in Store" calendar tab, then the "gimmepizza" icon and fill in name and email address on the pop-up entry form. Entrants must be at least 18 years old to participate and can enter once a day. After the entry is completed, an option appears on screen to share the sweepstakes information on Twitter or Facebook with the hashtag #gimmepizza4life.

The prize value is $10,500, and the retailer will notify the winner by the end of May.

"Pizza is popular with our guests," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "Because it tastes so good and is a great value. No coupons, no limited-time offers--just large hot pizzas for $5.55 each."

The retailer, which began selling hot-to-go pizza five years ago, offers large Pepperoni and Triple Cheese pizzas for $5.55 and a large Deluxe Meat pizza for $6.99. 7-Eleven's Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage and diced bacon, while the Triple-Cheese pizza includes melted mozzarella, cheddar and parmesan cheeses.

As an added incentive, customers purchasing any size can or bottle of carbonated soft drinks made by Coca-Cola, Pepsi or Dr Pepper/Seven-Up will get $1 off the value-priced Pepperoni and Triple Cheese pizzas.

More than 5,200 U.S. 7-Eleven stores sell hot foods.

7-Eleven, based in Dallas, operates, franchises or licenses more than 10,300 7-Eleven c-stores in North America. Globally, there are approximately 52,500 7-Eleven c-stores in 16 countries. During 2012, 7-Eleven c-stores generated total worldwide sales close to $84.5 billion.

Part of CSP's 2014 Convenience Top 101 retailers