After Midnight, McDonald's Is Going to Let It All Hang Out
Fast feeder experimenting with daypart flexibility
OAK BROOK, Ill. -- McDonald's Corp.'s latest menu tinkering is called "Breakfast After Midnight," a limited menu of some of its most popular morning meal items available when the clock strikes 12:00 a.m., according to a report by Columbus Business First.
The menu choices include Egg McMuffins, Sausage McMuffins, hotcakes with sausage, breakfast burritos, fruit and maple oatmeal, hash browns, juice and coffee, said the report.
Most of Central Ohio's 127 McDonald's restaurants are offering Breakfast After Midnight, the newspaper said. The only exceptions are operations that are not on a 24-hour schedule. If the McDonald's is open around the clock the whole week or on weekends, it will have McMuffins at midnight, a company spokesperson confirmed for the paper.
Click here to read the full Columbus Business Firstreport.
Oak Brook, Ill.-based McDonald's is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90% of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women.