DALLAS -- As it has for the past 13 years, 7-Eleven will celebrate its approximate birthday by giving away millions of free small Slurpee drinks on "7-Eleven Day," July 11 (7/11). The retailer is also crowning its first "Slurpee Queen," Rani Singh, whose convenience store has sold more Slurpees than any other 7-Eleven location in the nation.
On July 8, 7-Eleven is holding an all-day event at one the store in Taylor, Mich., to recognize and honor Singh. Company representatives and local officials will be present for the crowning ceremony, held at noon.
The celebration is featuring a Slurpee truck, as well as food and drink samples, festivities and fun.
The team from Detroit’s Faygo Beverages will also be on-hand to join the festivities, and to offer samples of their products and Faygo merchandise giveaways. Also featured will be regional Slurpee flavors only available in Michigan and Ohio, including Faygo’s Redpop and Rock & Rye Slurpee drinks.
The Slurpee turns 49 this year. 7-Eleven began its run in 1927 when a Southland Ice Co. employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. To celebrate 7-Eleven's 88th birthday, participating convenience stores will serve the free frozen drinks from 11 a.m. to 7 p.m. on July 11, while supplies last.
The retailer is extending the celebration, from July 12 to 18, with 7Rewards Week. With 7-Eleven's free mobile app. members will receive a free 7-Select food or drink valued under $2 with any 7-Eleven cup purchase (Slurpee, Big Gulp, Coffee and Iced Coffee Chillers), while supplies last. 7-Select is 7-Eleven's line of private-brand products.
"7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "By adding 7Rewards Week, we have a whole week to say thank you for their business throughout the year."
In celebration of 7-Eleven Day, Slurpee lovers can be among the first to watch the new "Weekend Warriors" music video from the upcoming digital movie musical Summer Forever, starring Megan Nicole, Alyson Stoner and Anna Grace Barlow. The music video will premier exclusively on Slurpee.com/SPK on July 10 for 24 hours before it is available anywhere else.
Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven convenience stores in North America. Globally, there are more than 56,200 7-Eleven c-stores in 16 countries. During 2013, 7-Eleven c-stores generated total worldwide sales of approximately $84.5 billion.
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