Foodservice

All-Day Breakfast Helping McDonald's

Fast feeder posts strong results, shows signs of turning around

OAK BROOK, Ill. -- McDonald's Corp. has posted strong results for the fourth quarter and year ended Dec. 31, 2015, showing signs that it is turning around.

egg white delight mcmuffin

In the United States, fourth-quarter comparable sales increased 5.7%, benefiting from the October launch of All-Day Breakfast and, to a lesser extent, unseasonably mild weather, the company said.

"We took bold, urgent action in 2015 to reset the business and position McDonald's to deliver sustained profitable growth," said McDonald's president and CEO Steve Easterbrook. "We ended the year with momentum, including positive comparable sales across all segments for both the quarter and the year--a testament to the swift changes we made and the early impact of our turnaround efforts. We enter 2016 committed to managing the business for the long term and aligned as a System around the critical imperative that we must run great restaurants each and every day for our valued customers."

Operating income for the quarter rose 30%, driven by positive comparable sales. Among other factors.

"McDonald's U.S. business begins 2016 as a customer-led organization focused on delivering outstanding customer service through comprehensive simplification efforts, core menu enhancements and a compelling everyday national value platform. Generating sustained, positive guest traffic remains a top priority for the segment," the company said in announcing its results.

Oak Brook, Ill.-based McDonald's is the world's leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.

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